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Is there marketing 101 overkill? This lady seems to think so

A lot has been written about personal marketing and the list of suggestions are endless.  Postcards, anniversary gifts, post closing follow-up, drip systems, email systems, newsletters, and the list goes on and on. Is there validity to all these marketing tips or do we need to get back to basics?

In the mid nineties Realtor Magazine spent a year interviewing top producers and had those top producers talk about everything they did from technology (which was limited in the mid nineties), mailing programs, personal marketing, home marketing plans, etc.  Many of the interviews were 3-4 pages long.

I will never forget this Seattle, Washington Realtor that was interviewed one month.  I don't recall her name but I will never forget her story. She went on to say that her story was going to be short and sweet and would only take one page. 

She said that she had no business plan, monthly mailer, personal marketing plan or technology systems. She said she hated post cards with recipes or reminding her to change her clock when the time changed and vowed to never send a post card or newsletter out.

What this lady did do is go through 5,000+ business cards per year.   When she stood at the concession line at the Mariners, Seahawks and Super Sonics games she would hand out business cards.  When she filled her car with gas at the local gas station every attendant and customer would be given a card.  When she paid her monthly bills she always included a business card.  When she closed a sale her clients would receive a packet of her cards to hand out to their family and friends.

She went on to say that she had more business than she could handle and at that time was doing over 200 closings per year.  She tells the story that one of her buyers that moved to Seattle from back east was a credit card employee that always saw her business card when she opened this agents payment envelope.  This buyer moved from back east to Seattle and chose this lady Realtor because she loved her aggressiveness and consistency in enclosing her business cards.  She said many buyers and sellers called her because they loved her agressive and simple style.

I don't do 200 closings per year but I did have my best year ever in 2006 and my business has grown each year I have been in business.  I don't do any monthly mailings, post cards, or newsletters.

Those that have read my posts know that I am big into calling current and past clients A LOT on the phone.  I have even had clients tell me they love my phone calls and are so happy I don't send them post cards or newsletters. They simply love it when I call them.  Think about it, one of the biggest complaints customers have is that they don't hear from their Realtor enough.

This article of this Seattle Realtor impacted me so much that I have gone through 3-4,000 cards per year since the mid nineties.  Business cards are a very cheap form of advertising and a large percentage the residents of my county have seen my card at one time or another.

I have what I call "Cheerleaders" that are my sphere of influence that love sending me referrals.  I send them packets of business cards every 6 months and they love receiving them.

Is there something to the KISS (keep it simple stupid) system when it comes to real estate marketing and have we gone overboard with this system and that system?

I told a new agent in my office about this business card idea and my belief in making a lot of calls to current and past clients.  He closed 32 transactions his first year and earned a 6 figure income as a result of implementing this great idea.

Something to think about.

 

 Posted By: George Tallabas - Boise Idaho Real Estate Agent - Associate Broker 
with RE/MAX Advantage, Canyon Counties #1 Brokerage in sales and listings
specializing in Boise Idaho Real Estate and Southwest Idaho Real Estate.

 

Native Idahoan and Boise Idaho Real Estate specialist serving Boise, Meridian Eagle, Nampa, Caldwell and the surrounding Treasure valley area of southwest Idaho. Specializing in residential, investment, land and commercial real estate. Search thousands of MLS listings at Boise Homes for sale and learn all about Idaho by visiting Search Idaho Homes

Comment balloon 176 commentsGeorge Tallabas • March 22 2007 10:10PM

Comments

George....  200+ closings from handing out business cards in pretty amazing.  I am with you as far as being done w/ postcards and monthly mailings.  The response from the mailings were depressing and for the money and time that goes into it, I would rather use a different avenue.  

When I was in real estate school, my teacher told us to make it a point to hand out 10 business cards each day.  It didn't matter where you were or who you were talking to - just get that card out.  10 a day at times can be hard - but he definetly is on to something. 

Have a great day. 

Posted by Heather Saul (Weichert Realtors Hoey Group) about 12 years ago
Thank you Heather....I guarantee you that getting a lot of business cards in the hands of the public and Calling, Calling, Calling will do more for the average Realtor than they could ever imagine.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 12 years ago
LOL Doug....I am here to tell yo that the Seattle Realtor and myself have profited immensely from doing this basic thig Doug.  "Cards and Calls"  I cannot over emphasize the imortance of both.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 12 years ago

George,

Last year, the person in my company doing the highest number of transactions passed out a box of cards every week.

Posted by Gary Smith (Agent Marketing Today) about 12 years ago
Thanks Gary...that is what brought him his business I am sure.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 12 years ago

Great idea George - I love it. I hate newsletters and post cards.  I do mail 4 post cards yearly - company sponsored. Just don't think you get a return on newsletters/mailers. Will definitely try the business card hand out. There is nothing to lose.  You alway have the best ideas - keep them coming.

Sandra

Posted by Sandra Cummings, Real Estate Agent, Guilford Connecticut (William Raveis Real Estate) about 12 years ago

Hi, George!  I haven't stopped by your blog for a while, sorry -- life has been a little insane here! 

My Dad is a big "People Person" and loves to hand out cards.  You know we're not in a densely populated area, but he ordered 5,000 business cards.  I need to share this post with him, it will make his day.  When he ordered so many cards I asked him about it.  He said we have 52,000 people in our county, so that's only enough for every tenth one.  He said he'd need more soon.  :oD

Posted by Sarah Cooper (Real Estate Shows) about 12 years ago
George I am a KISS principle kind of guy.  I have not passed near that many cards.  I am definitely going to improve that part of my day.  Thank you for the needed nudge.
Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) about 12 years ago

Sandra...I am right with you my friend and thank you for always supporting me!  I hope you are having a great day!

Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 12 years ago
Hi Sarah...thanks my friend.  I guarantee you this Seattel Realtor knocked the socks off of her competition with her business cards.  When I combined her idea with my personal phone calls that I do all the time my business just sky rocketed too.  I hope all is well for you my friend.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 12 years ago
Randy...try it my friend and add the personal phone calls (a lot of them) and just watch your business grow like a good crop of corn on a hot summer day!
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 12 years ago

George,  I started my career in Real Estate by working for a Nationally known Real Estate Speaker.  He believes in systems and keeping it simple.  He is a very motivational guy but the thing I love about him most is his 2 biggest sayings and they are;

1.  Keep it simple

2.  Be consistent

My first year trying very hard to do what he said I took home almost $75,000, my second year over $150,000

Simple has a lot to say for itself

Posted by Thesa Chambers, Principal Broker - Licensed in Oregon (Fred Real Estate Group) about 12 years ago
Thank yo Thesa.  I can assure you this systems has done incrredible things for me.  When I starte the handing out of thousands of business cards and added the personal phone calls (a lot of them) my business just took off and I had my best year in 2006 with 14 million in sales volume.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 12 years ago
Wow George- 14 mil is nothing to sneeze at : ) I like the part about sending out cards in your bills. Lord knows I pay enough of those, I think I might just try this. Thanks for this post : )
Posted by Kelli Fronabarger, Realtor - Bend Oregon (Bend River Realty Inc.) about 12 years ago
You are welcome Kelli....Don't just send out the cards.  Make a habit out of calling your current and past clients A LOT.  You will be amazed by the results my friend.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 12 years ago

George,

What a novel concept!  I'm reaching right now to grab a pocketful of cards and come home with none left!

Thanks,

Rick


Posted by Rick Turner, Puts People In Their Places!! (Key Realty) about 12 years ago
 Good for you Rick...You will love it!
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 12 years ago

One of our brokers used to do this as an agent and found a ton of success too. He would always send the people he bumped into notes. He would leave appreciation notes with his grocer, his trash guy, his steamcleaner, etc. and he found people began to recognize him and they would turn their places of business into mini referral pools any time real estate was mentioned. He would even send a thank you note when he paid his bills...always with his biz card.

I haven't heard of anyone else doing exclusive biz card marketing. Sounds like a great idea. I guess sending my bills from online services can backfire. The personal touch is a good idea.

Posted by Darren Hildreth, Realtor - Las Vegas Real Estate Agent (Specialists Real Estate) about 12 years ago
Hi Darren,  thanks for your comments.  I just feel we can get buried in all the marketing ideas and really what the public wants more than anthying is to be taken care of and be valued.  The cards gets my name in front of them and my constant phone calls reinforces that I do care about them.  Thanks again and have a great evening.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 12 years ago

George,

I often think of leaving my card with the tip at resturants.  I wonder, what does the teenager do with my card?  I know sooner or later she/he may need a realtor but until then I guess I'll float around!  lol

Posted by Carmen Prince, Affiliate Broker (Crye-Leike Realors) about 12 years ago

Love it! I work with a lot of agents and I see many different marketing ideas and concepts.  At first it amazed me that some ideas were working great for some but not for others.  How can that be? - as a ex-rocket engineer I assumed you simply develop a formula, test its success and duplicate it - there you go money in the bank.   Doesn't seem to work that way.  I think consistency has a lot to do with it - whether you are using a business card "system" or some other marketing system.  Over-and-over I see systems that are successful are accomplished by agents that have a determined-consistency.  The type of person will set sail on a course and either find land or fall off the earth - Like you not easily distracted or discouraged - good stuff! 

So I don't know if we have gone overboard by this system or that system but we sure do get distracted by considering all these systems.

Posted by eSource Agent Google Qualified Company (eSourceAgent.com) about 12 years ago
Thanks Carmen....get those cards out to everyone my friend and start replacing any post cards or newsletters with phone calls...lots of them! And just watch your world cange.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 12 years ago
Mark...remember the KISS system my friend.  It isn't any more difficult than getting a lot of business cards out and making a ton of consistent phone calls.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 12 years ago

I love this thread.

I know card "misers" who feel the cost of every card they give.

My two favorite real estate expenses:

Buying Cards

Buying Signs

Posted by Mike Jaquish, 919-880-2769 Cary, NC, Real Estate (Realty Arts) about 12 years ago
Thank you Mike...Lets just "Keep in Simple" and watch your business grow. Have a great evening.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 12 years ago

Hi George,

Thanks for the info.  Hard to argue with the succes in numbers.  I'll be passing this along to a couple of the newer agents in my office.

 

Posted by Lynda Eisenmann, Broker-Owner,CRS,CDPE,GRI,SRES, Brea,CA, Orange Co (Preferred Home Brokers) about 12 years ago
I love it!  I haven't passed out that many business cards but I think I am going to make a habit out of it.  I can attest to the keeping in touch with past clients though.  All of my business is referral, and I owe it all to my past clients.  You can name anyone of my past clients and I could tell you exactly what is going on in their lives within a month of today.  It may be through email, phone call, myspace...  whatever- but I am busy!  Way to call it George!!!
Posted by Shanna Hall, I love selling houses!!!St. Louis, MO 314-703-1311 (Real Estate Solutions) about 12 years ago
Thanks Lynda....believe me...this is powerful!  Lets not cloud our minds!
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 12 years ago
Thank you Shanna....I guarantee you that if you more than double the amount of cards that get in the publics hands and add to that more personal phone calls that come from your heart, you will see magical things start to happen.  I am just not a believer on all the "Marketing Stuff" that is out there.  People want to know that we are visible and that we care about them....end of story.  KISS!
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 12 years ago
Hi George.  Great concept, it's so simple we can all do it but most of us don't.  We usually over think and over analyze.  After reading this I'm going to determine a goal number of cards to put out daily.  Do you set a certain amount of past client calls to make on a daily basis or just as time and occasion permit? Thanks.
Posted by Inland Empire Real Estate Short Sale Pro, InlandHomeFinder.com (InlandHomeFinder.com) about 12 years ago

Great ideas here, George. I have started handing out more cards than I used to but it is still not a habit.  Some great comments were generated, too. Thanks for sharing.

Jeff

Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (Solutions Real Estate ) about 12 years ago
George, Thanks for the Marketing Insight, I am always willing to add to my arsenal. One can ever promote enough, Just today I redesigned my Postcard to be a Big Business Card, my thinking was A clean simple message with my contact Information.
Posted by Mitchell Jamel, e-PRO Realtor (Brite Real Estate Professionals - Saint Augustine Florida) about 12 years ago
Thanks Nick....I don't have any system for my calls but I guarantee you that my sphere of influence of current active clients get called every week and my past clients get called at least 5-6 times a year.  I even had one of my past male clients that I closed over 3 years ago start to cry tears of joy because I called a couple of months ago just to say hi and to see how he and his wife were doing.  He said that he never had anyone outside the family care as much as I do and guaranteed I would have ALL of thier future real estate businss.  And I didn't even ask for business when I called!
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 12 years ago
Jeff - you go dude!
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 12 years ago
Mitchell - Remember to just keep it simple my friend.  No one really cares about flash.  They just want to know that you are out there and that you care about them.  The cards are one small part of the equasion.  The personal phone calls....lots of them, are what make loyal friends out of clients.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 12 years ago

Being a new Realtor this past  year has been a bit overwhelming with all the marketing info. Farm this, send that .. I have recently relocated to a new town and my SOI is not much to brag about. I love the concept of just passing out cards to everyone, everywhere. And following up with calls when possible, I also love the idea of personal notes for any reason. I am going to commit to this daily not only for real estate but also for my Staging business.  Thanks alot!

Posted by Michelle Musch (Enhanced Spaces) about 12 years ago
I never thought about sending a business card with a bill payment.  I have also been told by those who are supposed to know, that handing out business cards doesn't work either.  Maybe that's why their incomes are mostly in the five figures.  Now I'll have to really try it and see how it works.
Posted by Roger Stensland, Let's Move! (Keller Williams Realty Puget Sound) about 12 years ago
Michelle...You are very welcome and believe that this is tried and true and brings great results.  Good night and God bless.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 12 years ago

Its always the simple things that seem to pay off the best. Some years ago at a Mike Ferry retreat, Mike interviewed a relatively new agent in business for about a year in Canada. I don't remember the agents name just his style.

Mike introduced him to the audience and told us of his production. He then asked if what he did to create all that business. He said that in his small town ( less than 100,000 people ) he took a full page ad out in the newspaper. The first ad included a few listings from agents in his office and a lot of blank spots. Some of the spots had solds or sold pendings. All of the Blank spots said " Your Ad could be Here "

None of the agents in his town would even provide a picture ad as they thought it was to expensive. He not only provided pictures but he did it for the entire page. After 6 months he scaled the ads back as he was starting to dominate the market.

Kiss

Posted by Herb Hamilton, Real Estate Broker ,CDPE, Downtown Portland (RE/MAX Preferred Inc. Realtors) about 12 years ago
Anyway that you can work it into a conversation and pass out a business card could pay off.  This is a great example by shear volumne what can happen.
Posted by Patrick Brady (The Danberry Co., Realtors) about 12 years ago
Roger...I am a witness to this system.  My business has grown each year in 27 years.  Business cards is just part of it Roger....the followup calls to current and past clients cannot be overlooked.  It is more powerful than anyone thinks.  Good luck.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 12 years ago
Thanks Herb...different strokes for different folks...This is what really works for me.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 12 years ago
Patrick...thank you. Make it happen my friend.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 12 years ago
George, Thanks You are correct. I try to stay in touch, but this night forward I will make it a Routine.
Posted by Mitchell Jamel, e-PRO Realtor (Brite Real Estate Professionals - Saint Augustine Florida) about 12 years ago

Hi George.

 Good Stuff George keep us on our toes, .....I think if I remember right, the Top car salesman for years threw hundreds of his business cards out at Sports events, I knew a Realtor Team in Calgary, his wife said her husband would always go shopping with her to the malls, he would stand at the entrance and handout business cards while she was shopping, I believe she said they went through 10,000 Business cards a year.

Another very powerful thing to get positive results is personal notes  to anyone with "Thanks" or " I was Wondering how you're doing" People remember thoughtfulness,

I'll start tomorrow with handing out more cards too!!

 "You're Right Keep it simple Stupid"

Posted by Fred Carver Personal Real Estate Corporation, Accredited Real Estate Consultant (RE/MAX Camosun Victoria BC Real Estate) about 12 years ago
Thanks Mitchell....Go for it friend and you will see the results...Don't just focus on the cards...make sure to make a lot of personal calls.  Goodnight my friend.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 12 years ago
Thanks Fred....I not only hand out a ton of cards in several different ways but I make a ton of personal calls and this does more for me that one can ever imagine.  I also do the hand written thank you and anniversary cards but the personal calls is the BIG ONE!
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 12 years ago

George

You have a way of getting the chaff out of the way so you can get to the heart of the matter.  It is educational, informative and entertaining.  I always get so much out of your posts.  Guess what I'm ordering this week? :)

Have a great week end!

Posted by Roberta Lee, Norco Corona Riversid Homes For Sale (Century 21 Olde Tyme) about 12 years ago
"Guess what I'm ordering this week? :)"  Hmmm Roberta....I guess you are ordering a case of Chardonay wine? LOL
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 12 years ago

Hi George,

 I gather you're mainly calling past clients...and just say hi.

I used to tell my Realtors (when I was a Sales Manager way back in the 70's) to not come into the office for Coffee...go and have a coffee with the last person you sold a house too..they think you're wonderful and want to help you, and often tell you about someone planning of selling or buying a home"

Thanks for getting us going George...Have an awesome weekend!

Fred Carver

Posted by Fred Carver Personal Real Estate Corporation, Accredited Real Estate Consultant (RE/MAX Camosun Victoria BC Real Estate) about 12 years ago
Thanks Fred....I appreciate your comments.  You have a great weekend as well my friend.  My new post will go up first thing in the a.m. I hope you enjoy it. Buenas Noches Amigo :-)
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 12 years ago

Sounds good to me...it's time to update my photo and get more cards.  Time to think "out of the box"  concerning where the cards need to be that is!

Posted by Carl Capozza about 12 years ago
Sounds good to me...it's time to update my photo and get more cards.  Time to think "out of the box"  concerning where the cards need to be that is!
Posted by Carl Capozza, Realtor (Keller Williams Realty) about 12 years ago

Yes Carl...get those cards out there and start making more personal calls and just watch your world change!

Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 12 years ago

George

WEll close....Merlo!  :) You are too funny.  Thank you my friend, the order will go in this Monday.

 

 

Hmmm, "Blackberry Merlo :)"

Posted by Roberta Lee, Norco Corona Riversid Homes For Sale (Century 21 Olde Tyme) about 12 years ago

Hello George - Interesting. As someone who spent too much money marketing on 2006, I loved hearing this simple approach to getting ones name out in the community. I love the idea of putting the card in the billing statements. I am going to see how many cards I can give out in my daily travels. I have gone away from a printed newsletter in favor of an electronic one, I agree that the phone call is the best method above all else for growing referrals.

Very helpful post!

James

Posted by James Holmes (Chartwell Mortgage Corporation) about 12 years ago
Great one!  You have to be diversified and in their face with marketing and there is no better way than with a business card.  I have business cards for many different situations.  At less than 7 cents each, there is no better way to spend your money and market yourself!
Posted by Renée Donohue~Home Photography, Western Michigan Real Estate Photographer (Savvy Home Pix) about 12 years ago
Great post - you have gotten a lot of people thinking...including me.  I think I will order a whole bunch more and try the same strategy.....
Posted by Kaushik Sirkar (Call Realty, Inc.) about 12 years ago
This is an ancient technique that most successful self employed people use.  Several of the title companies are offering small business card size marketing materials that you can get for free with your picture and any active listings you have.  Most people don't realize they can get these and are great for your clients to pass out as well.  They are anxious to get an offer and will be more than happy to pass them out all over town.  Not only are they promoting their own property, but you as well.  Use it to your advantage, it's extremely helpful. 
Posted by Amy Laws (HL4LIFE) about 12 years ago

George,

Thanks for the reminder - I do find when I'm in contact with those people business "materializes" - I had 2 listings and one buyer lead pop up out of my "Bible Study" this past month. Love your reminder about KISS! Thanks for sharing. 

Posted by Cyndee Haydon, 727-710-8035 Clearwater, Beach Short Sales Luxury Condos &Homes (Charles Rutenberg Realty) about 12 years ago
I don't give quite that many, but I give only magentic cards.  People seem to have less of a desire to throw them away-- you know, they can act as a refridgerator anchor to hold up a brilliant watercolor from their 6 year old, genius-of-a-grandaughter-- grocery lists, whatever.  I preach magnetic business cards and as many as you can possibly give out.  Even if you only have a 10% stick-to-the-fridge rate, take it, do the math, and know the future listings will come.
Posted by SEO Expert: Michael George, Real Estate and Law Firm SEO about 12 years ago
I love this post!  Back to the basics is great and is perfect for one of my fav's shoe string business.  I like this because it is such an economical return on marketing dollars. 
Posted by Shane - Apella about 12 years ago
Thank you George. As a new agent, with no real dollars in the marketing budget, it is good to hear something so simple and inexpensive can do so much.  Thanks, Doreen
Posted by Doreen McPherson, Phoenix Arizona Real Estate ~ (Homesmart ~ Scottsdale ~ Tempe) about 12 years ago

Your post reminds me of all all of the title people that leave all of the cutesy stuff for all of the holidays---I barely can remember the names. Who do I remember? The ones that stop to talk and hand you a card! (We have an open office!) I have long since selected a title company that I use---just like people (hopefully) settle on "their" Realtor. I am making a sign tomorrow to put above my desk that says "Cards and Calls"---best advice I've seen in a long time.

Posted by Sandra Williams (Rancon Real Estate) about 12 years ago
That's an awesome story! Do you think that would work for me in front of Yankee Stadium?
Posted by Luke Constantino, Residential/Commercial Real Estate Brooklyn NY (Brooklyn/Manhattan Real Estate) about 12 years ago

I didn't read all the comments so I don't know if someone said this already.  Maybe you could supercharge this technique by making a call to action on the backside of the card trying to get them to go to your website or blog. Maybe a simple headline with your web address.

 

Posted by Tim Maitski, Truth, Excellence and a Good Deal (Atlanta Communities Real Estate Brokerage) about 12 years ago
What a great post!  No wonder you have done so well!  I like the card in the bill technique very cool. Thanks for posting this.
Posted by Allison Stewart, St. Cloud Fl Realtor, Osceola County Real Estate 407-616-9904 (St.Cloud Homes ) about 12 years ago
Great post George!  I also believe in keeping things simple.  As if life isn't complicated enough to implement more systems?  =) 
Posted by Michele Webb, ABR, QSC (RE/MAX Properties, Inc.) about 12 years ago
George....  congratulations on the featured post!!
Posted by Heather Saul (Weichert Realtors Hoey Group) about 12 years ago
George & Experienced Card Wizards:  How about a tip for us newbies?  How do you smoothly hand a card to someone you meet by chance in your travels that you don't know?  I live in a very small town (less than 10,000 people) and there seems to be a Realtor for each one of them!  I tried just once to hand a card to a local merchant while making a purchase from them and it was so awkward!!  Any tricks to smoothly accomplish what you are suggesting?  I'm getting the feeling you mean to give one to everyone you meet...Am I correct? I am new to AR and I can't believe the wisdom everyone is willing to share. Thank  you everyone!! Diana
Posted by Diana Corcoran, Rhinebeck Real Estate (Berkshire Hathaway Home Services Hudson Valley Properties) about 12 years ago
What a good concept....almost free really, and what better way for us newer people to get our names out there..thanks
Posted by delete delete (delete) about 12 years ago

Excellent reminder....I always hand out cards and put them in my bills as well. Very simple tips but something we need to be reminded of!

Thanks 

Posted by Monika McGillicuddy, NH Real Estate Broker (Prudential Verani Realty) about 12 years ago
Old School does work, afterall it is about name recongintion and keeping your face in front of the consumer.  And being a big believer in the KISS principle I find that phone calls, and emails truly produce more sales than the drips, and post cards whcih I no longer do.
Posted by Michael Roberts (Real Estate Professionals of Glynn) about 12 years ago

George,

This is a perfect reminder for those of us who don't do these simple steps enough.  We have to get back to basics in this business because it's so true that people are inundated with Junk Mail!  My Mother calls me daily to tell me who's mailer she received that day.  Of course they are all NUMBER ONE!  I also agree that the phone call and note cards are our best strategy for the current market.  Thanks for this post George!

 

Lisa Hammerstein

Posted by Robert and Lisa Hammerstein -201-315-8618, Bergen County NJ Real Estate (Keller Williams Valley Realty) about 12 years ago
Great story, George.  This is an area in which I need help.  I never seem to have any business cards on me.
Posted by Stefan Scholl, Northern Michigan Real Estate (Buyer's Broker of Northern Michigan, LLC) about 12 years ago
Thanks so much George!  Way to get back to the basics.  It seems as if we get so caught up in being creative with marketing, that we forget what really works!  More people than I thought are saying that postcards, mailings, etc. don't work too well.  I've always been told it doesn't work right away, but after a few months people develop a name recognition.  What does everyone think?  Is it worth it to you in the longrun to do mailings?
Posted by Eva Black (Palmetto Real Estate Co.) about 12 years ago

Don't forget when you give a business card out to ask for one in return!  Then you get the other persons contact info and you can maybe give them referrals to prompt them to refer to you as well.

Posted by Joe Brooks, Gwinnett County GA Home Sales (Better Homes and Gardens Real Estate Metro Brokers) about 12 years ago
You hit the nail on the head!  I work for a small firm with a small budget. -- Phone calls and taking clients to lunch/dinner -- have served me well.  As we all know referrals from past clients are great!  I do believe in the KISS principal!  This is a good reminder that one doesn't have to spend thousands of dollars to have a good marketing plan. 
Posted by Joan Whitebook, Consumer Focused Real Estate Services (BHG The Masiello Group) about 12 years ago

James - Go for it dude! 

Renee -  This system changed my life my friend!

Kaushik - I'm glad you like and and it works like you would not believe

Amy -  Take advantage of the Title Company offers my friend

 

Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 12 years ago

Cyndee - You are welcome!

Karen - Do what works dear but I am telling you...lots of cards an pesonal calls changed my life!

Shane - Thanks for your nice comment

Doreene - Get those cards and start making a lot of calls.  You will shock your competition!

Sandra - Thank you my friend

Luke - Gor for it at Yankee Stadium and don't be shy!

Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 12 years ago

Tim - Already there my friend.  Cards and phone calls (lots of them) and watch your business explode.

Allison - You are welcome my friend

Michele - Yes, keep it simple my friend, the public is not complicated! LOL

Heather - Thank you my friend

Diana - It's not rocket science dear, just give those cards out and don't forgot to make a lot of calls!  Have a great weekend!

Wally - Thank you and "Just Do It"!

Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 12 years ago

Coach George..

 Now you have everyone Ear...you'll be responsible to follow up in a month and see if everyone is giving out their business cards and phoning. Being accountable is the secret to getting it done. Everyone should promise to give you a number or cards and calls they'll do every week, and report in. ...knowing they'll be accountable to some will help many to do it!

 Thanks again George for keeping us all on our toes and getting back to basics.

Fred Carver...have an awesome weekend

PS: I have a fellow Realtor struggling, so I emailed him and suggested I'll meet him at a local mall this weekend and handout 100 cards.

Posted by Fred Carver Personal Real Estate Corporation, Accredited Real Estate Consultant (RE/MAX Camosun Victoria BC Real Estate) about 12 years ago

Monika - you are very welcome

Michael - You are way ahead of the competition.  Post cards and newsletters sent out like clock work are so predictable and stale!  They will never ever compete with good old fashioned phone calls!

Lisa & Robert - Thanks for your support as usual!  Have a great weekend.

Stefan - Put a lot of cards in your pocket, organizer, car....etc. and hand them out!  Don't forget the CALLS ARE THE MOST IMPORTANT INGREDIENT!

Eva - You got it babe! Get those cards out and make those calls and watch your world change!

Joe - You got it my friend!

Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 12 years ago
I have been including business cards in my bill paying for years. I first heard of it from Tom Hopkins. Staying in touch with past clients is what really pays of. Thanks for reminding me to pass out more cards per day. I have been slacking off!
Posted by Wayne B. Pruner, Tigard Oregon Homes for Sale, Realtor, GRI (Oregon First) about 12 years ago
Joan - YOU GO GIRL!
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 12 years ago

George, thanks for another amazing post. 

I was just joking the other day about how I have a box of 1,000 business cards with a picture that I absolutely hate!  I guess I just have to get rid of all of these to get some new ones!!!  :)

I really love reading your posts. Great information! 

Posted by Julie Ferenzi, Julie Ferenzi (john greene Realtor) about 12 years ago
Julie...thanks doll.  Don't forget that the cards are just a part of the plan.  Make sure and make a lot of personal calls....weekly to your current active clients and at 6-8 times a year to all past clients.  Have a marvelous day and wekend!
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 12 years ago
Wow. 88 Comments. I just wanted to say thanks for sharing her/your tip. I finally have a business card that I really like. So I will plan to hand out about 3-4,000 of them this year. I can't wait to see what the end result is. Now off I go to read all the comments.
Posted by Debi Braulik, Selling Maple Valley to Fife WA Homes For Sale (www.roundrealestate.com) about 12 years ago
Thanks so Debi....This is an incredibly simple and effective method and I hope you do well with it.  Have a great weekend!
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 12 years ago

You all got me motivated with such a simple step to take.  Any simple words to say along with the card that I would not trip over? 

 Thanks

Melanie

Coldwell Banker Solano Pacific

Benicia, Calif

www.MelanieRossRealEstate.com

Posted by Melanie Ross about 12 years ago

Melanie....go for it my friend and see your world change!  No simple words my friend "Just do it"

Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 12 years ago
This is a great blog to bring us back to basics.  You took taking it to the streets to a whole new level.
Posted by Beth Bastian, Simi Valley Real Estate (Rosemont Financial Inc) about 12 years ago
Awe...thank you so much Beth...have a great weekend!
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 12 years ago

I am reordering some cards right after I submit this comment. :-) Thanks George...You post some of the most informative, encouraging, and fundamental posts on this site! Thank you for another reality check!  

Posted by The Mortgage Oasis (The Mortgage Oasis) about 12 years ago

Awe Shekeria (beautiful name!) thank you so much for your kind comments.  What a sweetheart!  Have a great weekend.

Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 12 years ago

You are welcome George...and Thank You! Keep the great articles coming. Have a great weekend!

Posted by The Mortgage Oasis (The Mortgage Oasis) about 12 years ago

Shekeria....you too my friend.  God bless you

Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 12 years ago
Surprise, marketing works!  I think doing our job, asking for referrals and handing out business cards are basics that can ramp up our business.
Posted by Chris Tesch, College Station, Texas Real Estate (RE/MAX Bryan-College Station) about 12 years ago
Thank you Chris....I can attest that handing out business AND MAKING A LOT OF CALLS will explode your business beyond words.  Have a great weekend.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 12 years ago

George

Its all about being consistent.   Personal contact is so important with your past clients.  They say don't reinvent the wheel.   You don't to keep finding new people to add to your sphere... just keep yourself in front of the ones that already know you.

 

Posted by Desiree Daniels (RE/MAX Tri County) about 12 years ago
Thank you Desiree... Cards and Calls....this is what it is all about and has been a hit for me.  Have a great weekend.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 12 years ago
George, FANTASTIC post! These are great points for everyone to consider, especially new agents. Yes, when you're new, you have to find ways to make money a little quicker just to survive, but employing this approach also will build for the coming years. Taking this approach in addition to using some of the tech tools we have today would do wonders! I have plenty of business but would always be happy taking on more and, to be honest, I probably haven't done a good enough job of using your business card approach. Imagine, I could probably increase my business by 50% if I did. Something I'll have to get to work on TODAY!
Posted by Ryan Hukill - Edmond, Realtor, Team Lead (ShowMeOKC Real Estate Pros of KW Elite) about 12 years ago
Robert - retool your systems.  Get those cards out in massive numbers, write a lot of personal notes and make A TON of personal calls that show you care and just watch your world change.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 12 years ago
Ryan....we can all use new business. I like you have incorpated some technology with this system and my cup overuneth!
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 12 years ago

Hey George,

I love when I have to refill my business card holder that I carry around with me.  It gives me an idea of the number of contacts I've made.

Posted by Amber Riviere (Brown Bug, LLC) about 12 years ago
Thanks Amber...I reall miss talking to you and chating with you.  I hope you are doing well and I hope you are having a geat weekend.  Be blessed my friend.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 12 years ago

Thank You George,

 I'm working on my card now. I've tried the direct marketing approach with post cards, etc. I believe in the KISS, so it's cards and calls.

Thanks!

Ree

Posted by Ree Breeden (ReeInvestments) about 12 years ago
Ree...good luck to you my friend.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 12 years ago

Hey George,

I think it's a great idea!  I have done the mailings...a lot of mailings and sometimes I may get a call or two but the time and energy that I put into these I could be putting into handing out cards.  Great Idea!!!  I think I'm going to try this!

Posted by Carey A. Smith, ABR, One America about 12 years ago
Thanks Carey....Get those cards and make the personal CALLS and watch your world change.  Have a great day.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 12 years ago

Thank you Ravi....good luck and I wish you well.

Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 12 years ago

Hi George!

I've been a 'lurker' of your blog for almost a month now, and always find a lot of useful content!

Thank you for such a great piece on KISS. I know I'm supposed to hand out my business card but I hadn't thought about handing it out to 'everyone'. I think I'll have to order another thousand!

Dane Caldwell

2 Hounds Design - The idea resource for home staging.

Posted by Toronto's 2 Hounds Design: Decorating + Staging (2 Hounds Design + Home Staging) about 12 years ago
Dane...thank you.  I assure you that not only getting the business cards out in HUGE numbers but also increasing personal phones calls to current and past clients will do more for you than you could imagine.  Good luck to you.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 12 years ago
Back to basics!!!!!!!!! How soon we forget. Great Blog
Posted by Dianne Barody, Pensacola Florida Real Estate (Century 21 AmeriSouth Realty) about 12 years ago
Thanks Dianne...Yes, back to basics my friend and "You go Girl"!
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 12 years ago
Thanks for the idea.  I have started leaving my card at restaurants when I go out to eat.  I make sure I leave a good tip.  I sent a letter to all my friends and family to let them know that I was a REALTOR with a few business cards in each.  I did get a couple of referrals from that. 
Posted by Ronda Myers-Waters (Willems Realtors, Principal Broker) about 12 years ago
Good for your Ronda!  Way to be on your toes and keeping your card in front of people!
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 12 years ago
Wow, an amazing concept!! I like it! Having recently relocated, I am starting business anew. I am doing some heavy marketing right now, and will now add this to my list! Thanks for sharing!
Posted by Paula Henry, Realtor - Indianapolis Real Estate - 317-605-4174 (Home to Indy Team @ HomeSmart Realty Group) about 12 years ago
Good for you Paula...thanks so much for the comment and good luck to you girl!
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 12 years ago
Business cards are a great way to advertise! Quick, easy, cheap and convenient. I cannot get into the habbit of handing them to everyone YET. I'm trying to do better at that. I do leave them in businesses, gas stations, Dr's Offices, and my sphere has plenty to hand out also.
Posted by Melissa Sall, Realtor ~ Belmont County ~ Ohio (Sulek & Dutton Real Estate) about 12 years ago
Yes Meless, this is very true.  Thanks for stopping by and have a great day!
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 12 years ago
Great point about the business cards.  I'm going through them quickly. I also leave them with tips when eating out + the grocery store and other regular places from day to day...whenever I get an opportunity :)  Thanks for the post!
Posted by Vickie Arcuri, South Florida Luxury Real Estate (ONE Sotheby's International Realty) almost 12 years ago

Wow! I need to get better at handing out cards, that's for sure! Thanks for another great post!

Posted by Kelly Sibilsky (Licensed Through Referral Connection, LTD.) almost 12 years ago
Good luck Vickie...I have always beleived in the basics and this lady proved it.  Good luck to you.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) almost 12 years ago
You are very welcome Kelly.  I hope all is well.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) almost 12 years ago
George, I was taught this years ago and quit doing it.  It's nice to get a refresher course.  Thanks for all your great ideas.  I'll start working on this tomorrow.
Posted by Kay Van Kampen, Realtor®, Springfield Mo Real Estate (RE/MAX Broker, RE/MAX) almost 12 years ago

Well thank you Kay....I guarantee you it works my friend.  I am proof of it.  I hope all is well.

Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) almost 12 years ago
Thanks for the advice!  I'm a newbie...had my license for not quite 2 weeks, and i'm waiting on my business cards....feeling like it's holding me back by not having them.  I'll be sure to go through them quickly!
Posted by Krista Jonker (Re/Max Twin City, Waterloo) almost 12 years ago

Good for you Krista.  Good luck to you and I will help you in any way I can.  God bless

Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) almost 12 years ago
I put a magnet on the fridge of each listing and each place sold! I also give cards to all my banks and at the grocery! More places as well
Posted by Christopher Webster, Columbia South Carolina Real Estate For Sale (Carrington Real Esate Services) almost 12 years ago

Krista, welcome to AR and Real Estate!  It's so exciting when you get that first box of business cards.  I'm a newbie (since November) and I'm on my 2nd box.  Best wishes to you!!

Thanks, George! 

 

Posted by Vickie Arcuri, South Florida Luxury Real Estate (ONE Sotheby's International Realty) almost 12 years ago
Good for you Chris...keep it going!
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) almost 12 years ago
Vickie....that is sweet of you.  I will help you all in any way I can. Goodnight.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) almost 12 years ago
great Blog and great ideas. Thank you for sharing.
Posted by Maria Salvaggio, MA North Shore REAL ESTATE (Century 21 North Shore) almost 12 years ago
You are welcome Maria and thanks for taking all of my advice.  You are a wondeful lady.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) almost 12 years ago
Sometimes its so easy to get wrapped up in the fancy expensive stuff! I love this blog and have bookmarked it for future reference because I love this woman's story!
Posted by Yvonne Brown (Century 21 Northwest) almost 12 years ago

Thank you Yvonne....good luck to you and have a great evening.

Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) almost 12 years ago
What a great idea
Posted by Maria Salvaggio, MA North Shore REAL ESTATE (Century 21 North Shore) almost 12 years ago
Thank you Maria...have a great productive day and thank you for being a great student and friend!
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) almost 12 years ago
It can't be that simple ... can it?  I have done the postcard thing and have seen little or no response from it.  Believe it or not, my best returns come from myspace.  I will definitely try to be more aggressive with the business cards.  Thanks for the tip!
Posted by 1 2 (3) almost 12 years ago
Different things work for different folks - but I am a firm believer that business cards are great - they are inexpensive and people usually keep them around for awhile. I have done my fare share of advertising - but it seems to me the less I spend the more referrals I get! Go figure! 
Posted by Donna Oehler, A.V. Foreclosure Specialist (Realty Executives Platinum) almost 12 years ago
Good ideas, but it would be even better implemented if you used birthday cards, etc. to reinforce your commit to your clients.
Posted by Steven Shewell, The Mortgage Maverick (Primary Residential Mortgage, Inc.) almost 12 years ago

Brian - Both this Realtor from Seattle have proved it is this simple my friend when you get your card out in masses and offer incredible service.

Donna - Thank you....cards do get you noticed

Steven -  Yes sir...I do birthday cards as well 

 

Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) almost 12 years ago

Hi, George!

Wow, amazing story!  Thanks for sharing it as this is a true example of persistence, confidence, motivation, and every good quality an agent should and need to possess to make it in this industry that
can just be really lucrative!

This totally changed my notion about flyers/newsletters.  Sure, I'd continue use them for now to maintain that consistency and communication with my target market that we've already as it's just been our second month doing this type of marketing. I know for a fact though that I'd sure gradually withdraw from it as I shift towards the business card concept.  I've been enclosing business cards in my monthly bill payments already, so this confirms that I've been right on that.

 

 

 

Posted by Emilie Cueva, REALTOR- SRES, AHWD, QSC (Prudential California Realty) almost 12 years ago
What a great idea.  I think I will try this as well.  One thing that I have always done is made sure I wear my name tag.  I find more success in even the grocery store and have gotten business this way.  People love talking about real estate.
Posted by Sybil Holcomb (Ayres Realty) almost 12 years ago

Emilie - Thank you and good luck to you.  This system really works.

Sybil - Right on my friend.  I wear my name tag everywhere I go.  I have one with a gold backing and black lettering that looks really classy.  Happy selling!

Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) almost 12 years ago

I also wear a name tag when every I am in Public. It is a revised version of my business card. But, I had not thought of handing my business card to everyone.

Thank you. This is great advice maybe even life changing.

 

Posted by Drew Jelmeland (Keller Williams Northland Partners) almost 12 years ago
Thanks Drew...have a great weekend and you are very welcome.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) almost 12 years ago

Great post!  And so opportune since I'm doing my marketing plan for next year:

1) Order more cards!
2) Set up blog(s) for real estate expertise and local niche marketing for specific neighborhoods - learn, learn learn SEO and good blogging
3) e newsletter - icontact.com
4) Just Listed cards - to sphere or specific niche area only
5) Just sold cards - to sphere or specific niche area only
6) ok, yak on the phone...

Let's see if I can start getting my business from where I want it!

 

Posted by Josette Skilling (Keller Williams Capital Properties) over 11 years ago
Josette - You go girl!!!
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 11 years ago

Find a quick easy place like www.vistaprint.com to get different cards for different seasons & reasons.

I hang em, hand em and even occassionally throw em everywhere I can.

Got a fiavorite local restaurant.  Buy a bulletin board for them (2 x 3 or so) and put your sponsor ship at the top.

 

Posted by Erby Crofutt, The Central Kentucky Home Inspector, Lexington KY (B4 U Close Home Inspections&Radon Testing (www.b4uclose.com)) over 11 years ago
Erby - Thanks for the tip and have a great day.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 11 years ago
That's an awesome reminder of the power of the card! I have always handed out lots of cards...
Posted by Lindsey Hasford, Bringing you home... (Edina Realty) about 11 years ago
Lindsey - Good for you and keep handing them out!
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 11 years ago
Good reminder to keep in touch. I expect that 70 percent of my business comes from my sphere. Phones calls are the best method for me, but I do like the business cards.
Posted by Larry Brewer - Benchmark Realty llc (Benchmark Realty LLc) about 11 years ago
Larry - Getting cards in the hands of the masses is Gold!  Good luck to you.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 11 years ago
I do phone calls and emails.  My clients think I am the resource goddess here in Salem and call me for referrals for many things.  It's a great time to just touch base. I also started emailing my blogs to them if I write about something I know will interest one of them.  I don't do postcards, mailings or newsletters and never have.  No point in killing a forest.  I also give all of my clients a stack of business cards (like 200 or so) when we close a deal.  They get refreshers periodically as well.
Posted by Melina Tomson, Principal Broker/Owner, M.S. (Tomson Burnham, llc Licensed in the State of Oregon) about 11 years ago
Melina - Nice to meet you "Goddess"!  LOL
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 11 years ago
im inspired to have more cards printed, thanks
Posted by Justin Kelcourse, Helping You Reach Your Home Ownership Goals (Keller Williams Coastal Realty) about 11 years ago
Justin - You are very welcome and go after it!
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 11 years ago

George,

Thanks for directing me to this previous article with the link in your blog today - What a great story and lesson! Everyone's always looking for the magic pill for success, but few accept the fact that consistency (and persistence - with a smile) utilizing the simple basics - business cards, phone calls, and personal notes ARE the magic pill.
Best Wishes,

Kelsie
www.TriangleChoiceRealty.com
www.TriangleBuyerAgent.com

Posted by Kelsie Compton, Cary NC Real Estate (Triangle Choice Realty, Inc.) about 11 years ago
Kelsie - You are very welcome and I wish you well.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 11 years ago
George, I started a new campaign this year thru the office.  They are sendng out to 300 of my clients a monthly newsletter, compliments of RE/MAX.  Seems the "KISS" program is easier and more efficient.
Posted by Kay Van Kampen, Realtor®, Springfield Mo Real Estate (RE/MAX Broker, RE/MAX) about 11 years ago
Kay - Good for you.  I believe 100% on the KISS system and have proven time after time it works awesome. Take good care.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 11 years ago

We knew this, then we got on the marketing train but now we will go back to keeping it simple, thanks for the reminder.

Patty & Scott Carroll - RE/MAX Equity Group Vancouver WA

 

Posted by Patty Carroll about 11 years ago
Patty & Scott - Thanks for reviving this post and have a great day.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 11 years ago
George:  That makes a lot of sense..............I am going to start handing out more cards too.  Hope all is well.
Posted by Dianne Barody, Pensacola Florida Real Estate (Century 21 AmeriSouth Realty) about 11 years ago
Great Idea !!!! Thanks for the Post
Posted by Shannon Whitley, RE/MAX OAK CREST REALTY (RE/MAX OAK CREST REALTY) about 11 years ago

If you are going to build your business handing out business cards, Make sure that you have a well done photo on the card.  I think that having a photo of you linking your service to a face is an important feature.  If you are going to put up a billboard with out a photo I think you are wasting your time.  Great numbers though.. I wish I would have had 200 mortgage closings last year.. whoo hoo..

Posted by Thomas Hargreaves (TriStar Financial Services) over 10 years ago

Hey George...I think it's time to show our Fellow AR member there is an effective and inexpensive way to market yourself in Real Estate using their Business Cards. This is such a great story of success and worth repeating to our members!

Cheers, thanks again for sharing this with us all in the Rain!

Posted by Fred Carver Personal Real Estate Corporation, Accredited Real Estate Consultant (RE/MAX Camosun Victoria BC Real Estate) over 10 years ago

Fred - I can't thank you enough my friend!

Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 10 years ago

Hey George....if we keep nogging one another here this post will get featured finally!! Oh in case the Gods are Sleeping I suggested they feature this great post, especially for the newbies.

Cheers, once again thanks!

Posted by Fred Carver Personal Real Estate Corporation, Accredited Real Estate Consultant (RE/MAX Camosun Victoria BC Real Estate) over 10 years ago

Sounds interesting -- 200 closings sounds rather intriguing. All the best.

Posted by Bob & Carolin Benjamin, East Phoenix Arizona Homes (Benjamin Realty LLC) over 10 years ago

Thanks for sharing this information... Sometimes we overlook something as simple as handing out our cards and making phone calls.  I think we can all "afford" to do these two things.

Posted by Joan Whitebook, Consumer Focused Real Estate Services (BHG The Masiello Group) over 8 years ago

Oh, how I love leaving the first post comment of 2010!!!!!!    What a wonderful post you wrote - and I thank Fred for reblogging this!    Great one.... I'm going to start handing out my cards more enthusiastically again!

Posted by Dagny Eason, Fairfield County CT, CDPE Homes For Sale and Condo (Dagny's Real Estate) over 8 years ago

I just ordered new cards, they will be here the first of the week.  Let's see how fast I can get rid of them...

Posted by Evelyn Johnston, The People You Know, Like and Trust! (Friends & Neighbors Real Estate) over 8 years ago

Participate