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Craigs List is a great SEO tool often overlooked

I have written in the past about my luck with Craig's List.  I am a fan of it not only for advertising properties but it is an awesome SEO tool if used correctly.  The more popular sites link to your site, the higher your site will be ranked by the popular search engines like Google, Yahoo, MSN, etc.

Many know that I am not a fan of using Postlets, VFlyer and similar real estate fliers with Craig's List.  The more information we give to viewers, the less likely they are to link to our sites, it is the basic rule of advertising that has never changed.  I use Craig's List in many new ways that most have never thought of and one thing I always do is give limited photos and encourage the viewer to link to my site by having a link to it.  This causes two things:  First I get the SEO benefit of the viewer linking to my site and secondly, I encourage them to look at other listings and other valuable information I have posted on my site.

The data below was taken from my site tonight and shows that two Craig's List postings I posted early in the week rank directly behind Google in terms of attracting the most viewers to my site. It can't be any clearer than that.  At one time when I tried using Postlet I had NO VIEWERS link to my site.  As soon as I went back to the system I currently use the links to my website skyrocketed and I started getting sales.

Postlet, VFlyer and other real estate flyers look nice but they don't encourage visitors to link to your site and this in my opinion is a big mistake in the proper use of Craig's List or any other real estate portal. Don't give the farm away in advertising.  Give visitors a reason to link to your site. The search engines will smile upon you and you will have viewers view other listings of yours they otherwise would not have done.

 

(no referral)129  28.04%     
www.google.com122  26.52%    
eastoregon.craigslist.org56  12.17%    
boise.craigslist.org39  8.48%    
search.yahoo.com33  7.17%    
activerain.com27  5.87%    
search.msn.com13  2.83%    
search.live.com9  1.96%    
www.buildrealestateresults.com5  1.09%    
realestate.aol.com

 

Posted By: George Tallabas - Boise Idaho Real Estate Agent - Associate Broker 
with RE/MAX Advantage, Canyon Counties #1 Brokerage in sales and listings
specializing in Boise Idaho Real Estate and Southwest Idaho Real Estate.

Native Idahoan and Boise Idaho Real Estate specialist serving Boise, Meridian Eagle, Nampa, Caldwell and the surrounding Treasure valley area of southwest Idaho. Specializing in residential, investment, land and commercial real estate. Search thousands of MLS listings at Boise Homes for sale and learn all about Idaho by visiting Search Idaho Homes

Comment balloon 64 commentsGeorge Tallabas • March 20 2008 09:52PM

Comments

Yes, I agree George.  But if you get it, why are you using Vflyer?  I've never gotten that one I guess.
Posted by Ron Tarvin, Broker, Katy, Houston, Cypress 77450,77494,77095 (Residential, Investment properties, rehab projects, property management, luxury homes, new construction!) over 11 years ago
Ron - I don't use VFlyer or Postlet, etc.  I just use Craig's List system and my business has grown leaps and bounds.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 11 years ago
You are right, sometimes I just run out of time. On another subject I like the way you have done your active rain profile. Really looks great. Can you give me a link to your active rain site for my new blog and I will give you one from my active rain. Thanks Eric
Posted by Eric Bouler, Listening to your Needs ( Gardner Realtors, Licensed in La.) over 11 years ago

Eric - Send me an email to george@tallabas.com and let me know exactly what it is you would like to do.  Thanks

Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 11 years ago

Hum interesting, since I just started using Craig's List and have gotten emails already this makes sense. Thanks for the tips!!

How do you get clients to link to you??

Posted by Vickie Gambrell (Baron Agency) over 11 years ago

George,

This is great information.  I think I may provide too much information on CL which is causing less links to my site.  I would be interested to see a copy of what you do present on CL.

 

Posted by The Michael Pierce Team, Kansas City Real Estate Experts (Better Homes & Gardens Kansas City Homes) over 11 years ago

Vickie - As I mentioned in my post, I use limited photos and use a term like this in the ad "to see an incredible photo tour go to www.SearchIdahoHomes.com and click the "Featured Home" link.  This encourages them to go to my site and they then see other featured homes they normally would note have seen.

Michael - Use your imagination with Craig's List and just watch your doors open.

Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 11 years ago
I've been using Craigslist for years.  Never thought to use it for google juice.  I'llhave to try it your way next time.  Thanks!
Posted by Nancy Brenner, Roswell Georgia Real Estate Agent (Referral Associates of Georgia, Inc.) over 11 years ago
George - Very interesting use of Craig's list, you are right sometimes we do provide too much information.
Posted by Jennifer Fivelsdal, Mid Hudson Valley real estate connection ( JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571) over 11 years ago
Thanks George I will try this. I am always amazed when someone calls me because they saw an ad on craigslist. I will have to try this.
Posted by Michelle Rosser, Atlanta Real Estate-South Fulton & Fayette (Maximum One Realty) over 11 years ago

Nancy - Good luck to you.  You will be happy you tried it.

Jennifer - Thank you.

Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 11 years ago
Michelle - Good luck to you
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 11 years ago

Thanks now off I go to edit!! : }

Posted by Vickie Gambrell (Baron Agency) over 11 years ago
Vickie - You go girl!
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 11 years ago
I am styarting to see more and more results from Craig's List and other similar sites.
Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) over 11 years ago

George, do you put the address in and then link to your web site or blog where you talk about the house?

I do craigslist on all my listings every 45 days and I've found which web sites gets the most inquiries, by trial and error.

Can you give an example of an ad you wrote, I know in the comment above you said,   "to see an incredible photo tour go to... but would you not have to have an address it to conform to the Real Estate for Sale portion of Craigslist?

Posted by Missy Caulk, Savvy Realtor - Ann Arbor Real Estate (Missy Caulk TEAM) over 11 years ago

George,

I haven't made any deals from craigslist accept a rental property but I do get calls.....it's free so why not use it and what do you have to lose. I actually copy HTML for my vlfyers and postlets to it...makes it easier to post photos.

Posted by Neal Bloom, Realtor CRS-Weston FL Real Estate (eXp Realty) over 11 years ago

George,

Your right, I always try to limit the information to make sure people will be drawn to my site.  Yes, less is more sometimes.

Take care!

RJH

Posted by Robert Huntsinger, Empire Realty Upland, CA - Full Service at a Discount (Empire Realty) over 11 years ago

George,

You seem to be onto something.  I may have to change what I'm doing.

I think that Craigslist is historically text-oriented, and many flyers just look out of place.

 

Posted by Mike Jaquish, 919-880-2769 Cary, NC, Real Estate (Realty Arts) over 11 years ago

Randy - Good for you my friend...keep it up!

Missy - I don't put an address in but you can use an address or MLS #.  I put in the price, bedrooms, baths, square footage, etc. so it's easy for viewers to find it in my featured homes tab.  If like, send me your email to george@tallabas.com and I will send you one of the ads I wrote.

Neal - Postlet and Vflyer has been a loser for me as I mentioned.  If you just think creatively you will be amazed what you can do with Craig's List.

Robert - You go dude!

Mike - Good luck to you

Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 11 years ago
George,  I agree with the use of Craig's list - I also use it to post my services and it does work,  Karen
Posted by Karen Kruschka, - "My Experience Isn't Expensive - It's PRICELESS" (RE/MAX Executives) over 11 years ago

Butting in.....  
Missy -- I don't usually put an address in....   Just the City and State.

George....   I will try it your way as I said earlier for SEO...  but I still love Postlets for giving me exposure on many more sites.

Posted by Nancy Brenner, Roswell Georgia Real Estate Agent (Referral Associates of Georgia, Inc.) over 11 years ago
Thanks for sharing your insight on this.  btw - which vflyer plan are you using to get the listing widget?  I would like to learn how to do this. I'm using the free version and can't figure out how to get it. Thanks again! Wendy
Posted by Wendy Baldwin, Columbus OH Real Estate, 614-433-0008 Residential, (Baldwin Realty Group, LLC) over 11 years ago

Karen - Good for you

Nancy - I have tried Postlet and VFlyer in the past and it does not come close to giving me the results I am talking about.  I use Craig's List in ways you could not imagine.  If you think "outside the box" you will be amazed.  You will NEVER get the same results using Postlet or VFlyer.

Wendy - I don't use Postlet or VFlyer..that was one of my points.

Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 11 years ago
I did read you don't use vflyers on craigs list, but since I saw the listing widget sponsored by Vflyer under your profile photo, I thought that meant you were using Vflyer for other applications. Thanks. Wb
Posted by Wendy Baldwin, Columbus OH Real Estate, 614-433-0008 Residential, (Baldwin Realty Group, LLC) over 11 years ago
Wendy - I just use the widget on my Active Rain profile but I do not use Postlet or VFlyer for my Craig's List advertising or any other real estate portal.  Thanks and have a wonderful day.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 11 years ago

Hi George - I've been giving thought to retry Craigslist since I've been reading a little more about it.  On another network I belong to, they've been battling back and forth about the merits of it, most seem to think it's worthless, but I remembered a post of yours from some time ago where you talked very highly of your experience with it.  I'm going to give it a try again, and try your method.  If I could be so bold as to send you an email like you asked Missy to, I'd love to see an example of what you run for an ad.

Thanks!
Ann

Posted by Ann Cummings, Portsmouth NH Real Estate Preferrable Agent (RE/MAX Shoreline - NH and Maine) over 11 years ago
Ann - I just emailed you a sample of one of my ads.  Have a great Easter my friend.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 11 years ago
George, I read one of your previous posts on Craigslist and because of that post started posting my listings to Craigslist. I have also seen the increase in viewers originating from Craigslist after I have posted an advertisement. If you provide a buyer with all the information on the flyer they have no need to view your site.
Posted by Jill Wente, Realtor, CRS, MCNE, CHMS (Better Homes and Gardens Real Estate | Gary Greene) over 11 years ago
Jill - Very true my friend.  About 3-4 weeks ago I added about 6 new listings inside an hour on Craig's List.  Within 2 days the visitors on my site sky rocketed to over 300 visits direclty from Craig's List.  People that are stuck on using Postlet and VFlyer are just missing the boat.  Have a great Easter!
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 11 years ago
I have had some success with craigs list as well, I have been reposting to them anytime any of them expires
Posted by Rob Muller, Cherokee County Real Estate (ReMax Town & Country) over 11 years ago
I agree Craigs list is great.  Did you know that you can buy the program that puts you on the top of the list several times a day.  The hits are tremondous.
Posted by Cheryl S . Glover, CIPS, CRS, Green, GRI, SFR, TRC, (Keller Williams Classic III Realty) over 11 years ago

Rob - Good for you

Cheryl - No I did not know that. I you want email me at george@tallabas.com and let me know what it is and I will check it out.  Thanks!

Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 11 years ago
George - This makes perfect sense.  I put my listings on Craigslist with Postlets - I have never had a call or email!  Thank you for the wake up call!
Posted by Virginia Hepp - Mesquite NV REALTOR, Mesquite NV Homes and Neighborhoods - Search MLS (Desert Gold Realty - Mesquite NV Homes For Sale) over 11 years ago
Virginia - You are welcome and good luck to you.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 11 years ago
George, thank you - I have advertised on Craigs List Before and not had any response.......but I think I'll give it another go with some of your helpful hints - also how do you get the stats on your website hits......the graphs you show in your blog?  
Posted by Liz Moras Migic, Chilliwack, British Columbia - Realtor over 11 years ago

I use Craigs List as well. Just a brief description of a property and a link to my website for more info. I've only had my license for a month, haven't made a sale from these leads, but have established several client relationships. Like George said, its free....

Posted by Chip Jefferson (Gibbs Realty and Auction Company) over 11 years ago

Liz - The graph reports is all part of my Point2Agent website.  Have a great Easter weekend.

Laura - Try this gold nugget tip:  Advertise 3-4 homes at the same time.  Write a parapraph about each listing and at the bottom of your post place something like this "To see a photo tour of all these great buys go to www.SearchIdahoHomes.com "  I usually only show one teaser photo and this way they have to go to my site to tour all the other homes.  Good luck to you!

Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 11 years ago
This is also very helpful information.  I'm glad I stopped over here this morning.  We use Craig's list and with our rental properties have been quite pleased with the results.  I have not yet had the same experience with our listing leads...I'm going to suggest this technique to our agents.
Posted by Lola Audu, Audu Real Estate~Grand Rapids, MI ~Welcome Home! (Lola Audu~Audu Real Estate~Grand Rapids, MI Real Estate) over 11 years ago
I have used craigslist but haven't had any luck.  I think I will try without the Postlet and maybe try Georges's idea. 
Posted by Gene Allen, Realty Consultant for Cary Real Estate (Fathom Realty) over 11 years ago

Lola - Glad you liked the information and I am sure you will love it.

Gene - Good luck to you!

Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 11 years ago

Hi George - thank you very much for the emails.  I can see why your ads make a difference and I can see a huge difference in what you do compared to what I had done in the past.   I'll be looking forward to putting in place your ideas and seeing better results than I'd had in the past.

Thank you VERY much for sharing this info!
Ann

Posted by Ann Cummings, Portsmouth NH Real Estate Preferrable Agent (RE/MAX Shoreline - NH and Maine) over 11 years ago
Ann - You are welcome.  If we "Think outside the box" and are creative we will have good things happen.  Take good care my friend.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 11 years ago
Nice tip, George!  I received a couple calls this past week from Craig's List on my '97 Blazer I'm trying to sell.  I should include a link to my site.  You are always so helpful to people!  Thank you!
Posted by Don Wixom, "Looking out for your next move..."tm (RE/MAX Executives Nampa, ID) over 11 years ago
Don - Thank you my friend and have a blessed Easter to you and your family.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 11 years ago
I have always entered information about the home but just started using postlets since it looks nicer in Craigslist and never thought about it until I read your post.  Thanks for the info George, I am not going to try this out instead.  You are so smart! 
Posted by Patricia Beck, Colorado Springs Realty (RE/MAX Properties, Inc., GRI, CDPE) over 11 years ago
Patricia - This is basic advertising 101.   The more information we give the reader, the less likely they are to call us.  In the case of Craig's List, the more we give them, the less likely they are to link to our site. I have tried Postlet and Vflyer on Craig's list with no success.  As soon as I started with my new ideas my sales increased and the SEO benefit sky rocketed as you can see.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 11 years ago

George: If You Love Using Craig's list click here

hope this helps everyone generate more hits and sales!

good luck, Steve Harless

Posted by Steve Harless (Blue Diamond Realty LLC) over 11 years ago
Steve -  Thanks for sharing and have a great weekend. P.S. I just learned about photo bucket earlier today from another Active Rain member.  It is an awesome site.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 11 years ago

George,

 

Interesting info...thanks for heads up! 

Posted by Sandy Shores FL Realtor®, Melbourne Real Estate, Brevard County Real Estate, Florida's Space Coast (M & M Realty of Brevard Inc.) over 11 years ago
Sandy - You are welcome...have a great evening.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 11 years ago

This isn't reallyr related to your article. How did you get the "Featured Listings" and "Search MLS" buttons at the bottom or your article with a link?  I really like that. I assume (I didn't click) that they both go to your website.


Thanks,

Janice Slaven, Realtor,ABR
Active Phoenix Member

If you would email me: Janice@MyRealtorJanice.com

Posted by Janice Slaven, Suwanee Georgia Real Estate (Berkshire Hathaway GA Prop) over 11 years ago
Janice - I will email you the information, thanks.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 11 years ago
I have used Postlets on Craigslist as well as my own format for information, depending on the listing, and I just went back and checked my traffic report.  WOW!  The listings that had a minimal amount of information and a photo or two definitely outpulled the listings that I advertised with Postlets. This is very amazing information and I thank you for it, George!
Posted by Barb Hutchinson, Fruitland Idaho - Payette County homes and real estate, www.BarbHutchinsonHomes.com (Silverhawk Realty) over 11 years ago
Barb - I'm glad you read this and see the difference because MANY REALTORS ARE BEING FOOLED BY POSTLET AND VFLYER!  At first these programs WOW US into thinking they are it but they go against the biggest rule in advertising "The more information we give the less people will search us out".  Good luck and have a great week!
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 11 years ago
Thanks for the info George.  Besides you...."Craig" may be my new friend! :)
Posted by Janice Sutton, Home Stager - Temecula Murrieta (1st Stage Property Transformations ) over 11 years ago

Janice - Thank you my friend.  I hope all is well in your world.  Have a great day!

Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 11 years ago
Thank's George for the Craig's List hints.  I am new to activerain and loved reading your great advice and will put it to use for my Atlanta area listings!
Posted by Jan Huchteman (Associate Broker, Duffy Realty) over 11 years ago
Jan - Welcome to Active Rain and I wish you well!
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 11 years ago
Great infomrmation.  It never even occurred to me to utilize Craig's List.  It does make all the sense in the world though.   Thanks again.  
Posted by Thomas E. Elder, Founder, Mortgage Broker Compliance Consultants ( Mortgage Broker Compliance Consultants) over 11 years ago
Tom - You are welcome and good luck to you.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 11 years ago

George, I had missed this post earlier for some reason, but I am going through all your posts as a "college class" tonight.  I am glad I did.  I will definitely try this.

Thanks for your helpfulness.

Posted by Pam Pugmire, Meridian Idaho Real Estate (Silvercreek Realty Group) about 11 years ago

Pam - Thanks my friend...I miss seeing you. Stop by my office and say hello when you get a chance and have a great weekend.

Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 11 years ago

Great Post George.  Good information.  Our office automatically posts it to Craig's list, but I really need to check into that more to see what that's all about.

Posted by Michele Hanigan, Realtor - Dallas & Plano Real Estate - (214)738-5555 (Keller Williams Realty Plano, Texas) about 8 years ago

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