Idaho Real Estate >> ID Real Estate Specialist


A tale about two very different Real Estate Agents

Any market that changes and offers new challenges separates the men from the boys so to speak and this is when one can see the real difference in skill.

It is easy to make money hand over fist as many did in 2005 and this does not mean a Realtor can survive when the market changes.  The real difference comes when one has to work for every potential buyer that is qualified to purchase real estate now.

I see some rookie and many experienced Realtors doing the same thing.   Most are still waiting for the phone to ring and are asking the office to give them more "floor time" in an attempt to land the next qualified buyer.  Many are also still spending their last dime on news paper and other types of print advertising.  Many of these agents have no website or have a site that is mediocre or poor at best.  They are just hoping and praying the market will change without doing anything different.

On the other end of the coin there are not even a handful of agents that have realized the power of "Networking" and are involved in many of their cities organizations like Optimist, Rotary, Toastmasters, etc. Some of these Realtors have also spent some serious money and created powerful websites that not only rank high on the search engines but are constantly adding new and interesting information.  These agents are more likely to land any local referral and land anyone searching for real estate in their hometown and surrounding areas.

What many don't realize is that the young buyers that have entered the market over the past 7+ years are very computer savvy and the last thing they are going to do is look at a newspaper or real estate magazine to look for real estate.  I have predicted the death of real estate and magazine advertising for some time now and I really believe it is a matter of time before the funeral services are conducted.

The buyers of the future will have smaller and more powerful computers that will do things that would amaze us today.  Every high school and college student does EVERYTHING with a computer and relies on it like we all rely on the air we breathe.

Many of these young guns will be professionals entering the business world and will be involved in the community in one way or another. 

Being involved and visible in the community and having a power site or sites that rank high on the search engines and are constantly changing is the ticket for more sales not only in this real estate market but in markets to come.

Native Idahoan and Boise Idaho Real Estate specialist serving Boise, Meridian Eagle, Nampa, Caldwell and the surrounding Treasure valley area of southwest Idaho. Specializing in residential, investment, land and commercial real estate. Search thousands of MLS listings at Boise Homes for sale and learn all about Idaho by visiting Search Idaho Homes

Comment balloon 25 commentsGeorge Tallabas • January 23 2008 11:59AM



Nice to hear from you again. I have been forcasting the demise of several things for several years. One major one is the Demise of Real Estate Agents not willing to embrace technology.

Certainly they can continue to hang on, but eventually technologies advancements will the only medium where one can do business.

Posted by Herb Hamilton, Real Estate Broker ,CDPE, Downtown Portland (RE/MAX Preferred Inc. Realtors) about 11 years ago
Herb - Thank you my friend.  It is very good to hear from you again and I hope you are off to a very good 2008.  Take good care.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 11 years ago
Hi George - you are right of course, but probably preaching to the choir here on AR! :)
Posted by Kelly Sibilsky (Licensed Through Referral Connection, LTD.) about 11 years ago


All good points.

I find the difficult thing is to show my level of tech savvy by making good decisions.

See, I'm thinking my BetaMax might be a mistake....

Not to mention the Commodore 64.


Good to see you pop up to the top of the Subscribed Blogs list...

Posted by Mike Jaquish, 919-880-2769 Cary, NC, Real Estate (Realty Arts) about 11 years ago

Kelly - Thank you my friend and I hope you are doing well.

Mike - Thank you so much.  Boy, the Commodore 64 brings back some memories!

Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 11 years ago

George - I work with an agent that CAPS LOCKS all his listing info.  He thinks it is easier to read.  I have tried to explain that the majority of home buyers in the area are under 35 and will perceive this as YELLING.  He politely dismissed my concerns and continues to market his listings the same way - so sad. You just gotta change with the times and be willing to learn new technology as it emerges.  

Glad to see you back! 

Posted by Maureen Maureen about 11 years ago
George, You are so right - now is the time to figure out how to market to this niche toda, tomorrow, and for years to come.  I was just making a list of ideas for this very topic just yesterday.  Nice to see you back on AR.
Posted by Steve Scheer, Highlands Ranch Real Estate - Denver Real Estate (Realty Oasis - Metro Brokers) about 11 years ago
Thanks for the reminder on networking and Internet search George! Very spot on, for the younger buyers as you said too.
Posted by Gary Woltal, Assoc. Broker Realtor SFR Dallas Ft. Worth (Keller Williams Realty) about 11 years ago

Maureen - Thank you my dear, dear friend.  I really appreciate you and so glad to hear from you.

Steve - Thank you and I hope all is well.

Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 11 years ago
Gary - Thank you and I hope you are well
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 11 years ago
George - you definitely speak the truth!  We are living in a digital/technical world and if we don't keep up we will certainly get left behind.  Thanks for the eye-opener.
Posted by Carol Smith (Casmi Photography) about 11 years ago
Carol - Thanks my friend.  I hope all is going great for you.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 11 years ago
Thanks for sharing.  We all need to be open to learn what is next as it is always changing.
Posted by Karen Gentry>>Charlottesville, Virginia Real Estate Professional (RE/MAX Excellence-Charlottesville VA) about 11 years ago
Now to get the "old school" sellers to understand why print doesn't work....
Posted by Lisa Heindel, New Orleans Real Estate Broker (Crescent City Living LLC) about 11 years ago

Karen - Very true and thanks

Lisa - So very true. Unfortunately many die hard print supporters are hard to convince.

Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 11 years ago

Hi George!

I just read Maureens comment. Wow. How powerful that minor detail is to the sector that looks at all caps as screaming. That deserves another "wow".

Posted by Chris Griffith, Bonita Springs Listing Agent (Downing-Frye Realty, Bonita Springs, FL) about 11 years ago
Chris Elizabeth - Hi my friend...Yes, I thought that was very, very interesting.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 11 years ago

Hi George,

You are so right.  Instead of resisting, people just need to embrace what is and forget about what use to be or what they want it to be.  Just about every time we make a change it is a little frustrating but sooner or later we can't imagine doing things the "old" way.

Here's to continued change and the will to embrace it.



Posted by Kate Elim, Realtor 540-226-1964, Selling Homes & Land a (Dockside Realty) about 11 years ago
Kathleen - Very well said my friend.  Have a great day
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 11 years ago


 You are very insightful and inspiring. Reading your posts keeps me on track!

Posted by Tina Maraj, Top Agent in Fullerton 2016-2018 714-403-7901 (RE/MAX Cornerstone) about 11 years ago

Tina - Thank you so much and have a wonderful weekend!

Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 11 years ago
George - My market area has a wide range of demographics, so it is interesting to see how my marketing reaches different segments.  The older ones notice my name on yard signs, open house ads, the postcards I send out, article in the newspaper on my community involvement, or may have heard about me from an acquaintance.  Those who are still active in the community meet me in person at events and meetings as I'm very involved and have been for the past 30 years.  Young people always mention that they've seen my blog.  They just mention it in passing, like it's completely expected that all real estate agents would have a community blog.  I get the sense that they wouldn't bother to talk to me if I didn't have a strong Internet presence.  It's necessary, but not sufficient, to get their business.
Posted by Gail Robinson, CRS, GRI, e-PRO Fairfield County, CT (William Raveis Real Estate) about 11 years ago
Gail - Good for you my friend.  Keep up the great work!
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 11 years ago
People go to the internet for everything nowadays.  Many sellers still want their home advertised in the paper and in magazines.  H-e-l-l-o most people go online to look for homes!
Posted by Patricia Beck, Colorado Springs Realty (RE/MAX Properties, Inc., GRI, CDPE) about 11 years ago
Patricia - Are you for real??? Thank you for reading so many of my blogs and commenting on them!  You rock!
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 11 years ago