Any market that changes and offers new challenges separates the men from the boys so to speak and this is when one can see the real difference in skill.
It is easy to make money hand over fist as many did in 2005 and this does not mean a Realtor can survive when the market changes. The real difference comes when one has to work for every potential buyer that is qualified to purchase real estate now.
I see some rookie and many experienced Realtors doing the same thing. Most are still waiting for the phone to ring and are asking the office to give them more "floor time" in an attempt to land the next qualified buyer. Many are also still spending their last dime on news paper and other types of print advertising. Many of these agents have no website or have a site that is mediocre or poor at best. They are just hoping and praying the market will change without doing anything different.
On the other end of the coin there are not even a handful of agents that have realized the power of "Networking" and are involved in many of their cities organizations like Optimist, Rotary, Toastmasters, etc. Some of these Realtors have also spent some serious money and created powerful websites that not only rank high on the search engines but are constantly adding new and interesting information. These agents are more likely to land any local referral and land anyone searching for real estate in their hometown and surrounding areas.
What many don't realize is that the young buyers that have entered the market over the past 7+ years are very computer savvy and the last thing they are going to do is look at a newspaper or real estate magazine to look for real estate. I have predicted the death of real estate and magazine advertising for some time now and I really believe it is a matter of time before the funeral services are conducted.
The buyers of the future will have smaller and more powerful computers that will do things that would amaze us today. Every high school and college student does EVERYTHING with a computer and relies on it like we all rely on the air we breathe.
Many of these young guns will be professionals entering the business world and will be involved in the community in one way or another.
Being involved and visible in the community and having a power site or sites that rank high on the search engines and are constantly changing is the ticket for more sales not only in this real estate market but in markets to come.
Native Idahoan and Boise Idaho Real Estate specialist serving Boise, Meridian Eagle, Nampa, Caldwell and the surrounding Treasure valley area of southwest Idaho. Specializing in residential, investment, land and commercial real estate. Search thousands of MLS listings at Boise Homes for sale and learn all about Idaho by visiting Search Idaho Homes