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Look at other industries to grow your real estate business

To many of us go to real estate school and start working for a broker.  We do everything we are told to and most of us do what everyone else is doing.  We take listings the same way, market the same way and follow up closed transactions the same way.

I have always preached to "Think Outside The Box" in everything we do.  I love pay attention to what other industries are doing and see if I can apply what they do to my real estate profession.

  • Professional Sports:  Pro football is in full swing and approaching playoff time. What many of us don't see is coaches and their staff looking at what went right and what went wrong with the last game, even if they won.  They study films of games for hours and they also study the opposition.  They look for anything that will give them an advantage over the competition.  Instead of just doing the same thing over and over with little results we too can look at what we have done the past year and what we can do to improve it.  We can look at what our competition is doing that is working for them and try to come up with something better.  I believe in the statement "If you aren't moving forward you are remaining stagnant or going backwards".
  • Readers Digest:  I love this magazine!  The next time you pickup a readers digest look at the cover and all the "Bullets" they use to entice you and I to read their articles.  I have written several blogs that talk about "Smart Advertising".  It's so easy to get caught up in "Giving away the farm" in advertising with stunning postlet and vflyer listing ads but if we do this there is very little reason for anyone to contact us.  Take a lesson from Readers Digest and start using catchy titles in your advertising.  In the body of your advertising give people a reason to call you or to link to your website.  If they don't like the home you are advertising at least you got the viewer to call you or to visit your site site and they may just find something else they like.
  • Nordstrom's:  This retail clothing store wrote the book on customer service.  Visit a Nordstrom's store and it will be an experience you won't soon forget.  Whether you purchase an $80 bottle of perfume or a $1,500 suite you will be treated with a tremendous amount of respect and attention.  You will also receive follow up in the mail months and years after you visited the store.  How many Realtors do you know of that don't necessarily treat every buyer the same way?  I have had the philosophy for years that I want to make every real estate transaction one a buyer, seller or co-op Realtor will never forget.  Do things buyers, sellers and co-op Realtors don't expect and watch your referral business start to swell!

In your travels look around you and observe what this or that company is doing to generate business and think about how you can apply it to your business and help it grow. You just may hit on an idea that can change your world and your bottom line.

 Posted By: George Tallabas - Boise Idaho Real Estate Agent - Associate Broker 
with RE/MAX Advantage, Canyon Counties #1 Brokerage in sales and listings
specializing in Boise Idaho Real Estate and Southwest Idaho Real Estate.

 

Native Idahoan and Boise Idaho Real Estate specialist serving Boise, Meridian Eagle, Nampa, Caldwell and the surrounding Treasure valley area of southwest Idaho. Specializing in residential, investment, land and commercial real estate. Search thousands of MLS listings at Boise Homes for sale and learn all about Idaho by visiting Search Idaho Homes

Comment balloon 43 commentsGeorge Tallabas • December 10 2007 12:44PM

Comments

Great points...I have also thought about the use of some of these flyers and the different info they provide.  Giving away the farm does not make the phone ring.  If the phone does not ring, you cannot sell them anything else.
Posted by Joe Olmi (La Entrada Realty) over 11 years ago
Joe - Thank you and I wish you the best
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 11 years ago

 Great Post George, I especially love the Nordstrom tie-in. If I might suggest one more, it would be Starbucks who really took  "the customer experience" to the next level.

Colleen "Fish"

www.ColleenFish.com     www.MapleValleyRealEstate.com

 

Posted by Colleen Fischesser Northwest Property Shop, A Tradition of Trust in the Pacific NW since 1990! (RE/MAX Advantage | Managing Broker) over 11 years ago

Colleen - Thank you my friend and I agree about Starbucks.  I hope all is well.

Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 11 years ago

George- Great post and examples! You give much to be thought about and to do!

Merry Christmas!

Posted by Vanessa Stalets, REALTOR, Brentwood TN Homes, Real Estate (RE/MAX Elite) over 11 years ago
Venessa - Thank you my friend.  I hope your buiness is rockin!
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 11 years ago
George, thanks for the suggestions. Where I travel i always like to look in the newspaper, yellow-pages for ideas of what is going in the given area. Always learning and trying new things.
Posted by Frank Rubi, FrankRubiRealEstate.com (Frank Rubi Real Estate, LLC) over 11 years ago
Frank - Good for you...thinking outside the box is what makes things happen!
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 11 years ago

Thank you for the great tips.  They all have a point, and we should all be treating our business's as if we are the CEO of it.

Thanks,

Heather

Posted by Heather Fitzgerald, REALTOR Greenwood Indiana Real Estate (REALTY WORLD-Harbert Company, Inc.) over 11 years ago
Heather - You are very welcome and thank you for stopping by.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 11 years ago

You're right,  we do most everything everyone else does.  I have tried all those suggested marketing tools given by my broker and sometimes it works but sometimes it doesn't.  I will start paying attention to outside sources.  Thanks for the great post! 

Posted by Laura Haseman (Real Estate Masters) over 11 years ago
Laura - You are very welcome and keep your eyes open!
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 11 years ago
George - Good post with great content. I know I have picked your brain before on good ideas. I am always on the look out for good ways to advertise and I must say I did pick up a Reader's Digest a few weeks back because of your suggestion. I often look at others for inspiration. I will be hopefully putting more into effect in the new year with my upcoming changes!
Posted by Arizona Real Estate Associate Broker (MR Realty) over 11 years ago
Candace - Thank you my friend and I hope you are having a great day.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 11 years ago

George, that is why I opened an independent firm of my own when I got my license, rather than signing on with a franchise company or a real estate mill.  Some of us don't thrive in a boiler room. 

There is an awful lot of uniformity to the way that many agents practice real estate.  The problem is, that makes it extremely difficult for an agent to stand apart from the pack.

Posted by Eric Kodner, Wayzata Lakes Realty: Twin Cities, Madeline Island (Wayzata Lakes Realty: Eric Kodner Sells Twin Cities Homes) over 11 years ago
Eric - I hope you business is thriving.  Whether an agent is franchise or not does not matter.  I am with RE/MAX and I don't follow anyones lead.  I do things my way and it has paid big dividends.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 11 years ago
Some good points.  We often get on our donkey trail and won't budge or look up for anything.  Time for a new paradigm.
Posted by Gayle Balaban, E. TN Waterfront Real Estate (The Best Spot Realty/Waterfront Real Estate/Ooltewah Real E) over 11 years ago

Gayle - Very true and thank you for sharing.

Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 11 years ago

George - once again you are sharing some wonderful information here!  Thank you!

Sometimes we get so 'programmed' to follow the allegedly old tried and true lines that are promoted in every RE class that we forget to be free thinkers.

Thanks again! 

Posted by Carol Smith (Casmi Photography) over 11 years ago
Lots of thought went into this one! Keep up the thought provoking posts!
Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) over 11 years ago
Starbucks, SouthWest and Jet Blue also come to mind. Great post, George.
Posted by Missy Caulk, Savvy Realtor - Ann Arbor Real Estate (Missy Caulk TEAM) over 11 years ago

Carol - Thank you my friend and I hope you are doing well.

Andrew - I will definately try to keep it up Andrew..thank you.

Missy - Thank you and have a great evening.

Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 11 years ago
George -- You are so right -- it is time to see what other businesses are doing to attrach buyers -- If we just do the same thing over and over -- then we can't react to the ever changing market and ever changing buyers.  It is very interesting to watch other industries -- great idea.
Posted by Joan Whitebook, Consumer Focused Real Estate Services (BHG The Masiello Group) over 11 years ago
Joan - Thank you and have a great evening.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 11 years ago
Great post!  I'm glad I found you.  Change and different paths are refreshing.  Thank you!
Posted by Susie Blackmon, Ocala, Horses, Western Wear, Horse Farms, Marketing over 11 years ago
Susie - Good morning and thank you for stopping by.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 11 years ago

Hello George,

Sorry I have been MIA lately. I hope all is well with you.

I have been spending time thinking about what you just wrote about in your post.

 

My last resort is to stand in the middle of the road with a sign that says "Pick Me for your Real Estate Needs!" 

(Good thing we have medians in Florida)

Posted by Jacqueline Fortier, Homes for Sale in Central Florida (JC Penny Realty) over 11 years ago
Jackie - I hope all is well and "You go Girl"!
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 11 years ago

George, You must have experience in the biz because you write with such confidence. I thank you for taking the time to write that post... I am an avid fan of all marketing and advertising and NEVER did once step back and think IF I was guilty of giving too much information away or if I was not enticing the prospective buyer enough. Much food for thought, much. Once again, thanks and have a wonderful and merry Christmas y Feliz Navidad! Shakti.

Posted by Shakti Rodriguez (Carolina Realty, Inc.) over 11 years ago
Shakti - Thank you for the wondeful comment and Feliz Navidad as well to you and yours.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 11 years ago
Great post.  It is the creative that will lead the way out of this market.
Posted by Tim Ross (Re/Max Associates Plus) over 11 years ago

This is exactly the point I was trying to make in my blog http://activerain.com/blogsview/288732/Think-About-It

 

Posted by David Slavin, CDPE, ABR, SRES Keller Williams Premier (Keller Williams Premier) over 11 years ago

Tim - Very true...thanks

David - Thanks for sharing

Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 11 years ago
I remember shopping at Nordstrom's in San Diego - the saleswoman didn't want me to have to carry the new clothes with me back to the hotel so offered to deliver them to me at the hotel when her shift was over!See - I'm still talking about it,.
Posted by Sharon Simms, St. Petersburg FL - CRS CIPS CLHMS RSPS (Coastal Properties Group International - Christie's International) over 11 years ago
George you are right on with this post - and examples we can aspire to are everywhere, somtimes unlikely places!
Posted by Julianna Hind, REALTOR, 206-679-4768, Tacoma Federal Way, Auburn, Kent, WA (eXp Realty) over 11 years ago
George  This is a great post and I am glad it was highlighted in Marti's group blog!  Happy holidays to you and your family. 
Posted by Joan Whitebook, Consumer Focused Real Estate Services (BHG The Masiello Group) over 11 years ago

Sharon - Thanks for sharing and what a great story

Julianna - Thank you very much

Joan - Thank you and happy holidays to you my friend

Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 11 years ago

Great post George.  I think the biggest mistake we make as Realtors is to ask another Realtor what they think of the ad we ran.  BAD!  The 80/20 rule doesn't even apply anymore.  You can be at the bottom of the top 20% and still be broke.  The preparation bit really hit me when I finally realized, I was making a good living and spending less than 8 hours a week with an actual client.  The other 30 hours or so were spent preparing for the game.

 Thanks again!

John

Posted by John Duncan (Keller Williams Realty) over 11 years ago
John - Thanks for your input and very true.  Have  a great holiday and be blessed.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 11 years ago
Great ideas George!  Customer service is so lacking in real estate as in many businesses so good service really stands out and is appreciated.  I know I notice it on the rare occasions that I experience it!
Posted by David & Lisa Webber, www.webberteam.com (RE/MAX Executive) over 11 years ago
Dave & Lisa - Thank you and good luck to you.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 11 years ago
They were just talking about Nordstrom's a few weeks ago in my final GRI class and their customer service just amazes me! 
Posted by Patricia Beck, Colorado Springs Realty (RE/MAX Properties, Inc., GRI, CDPE) about 11 years ago
Patricia - Doesn't surprise me
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) about 11 years ago

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