To many of us go to real estate school and start working for a broker. We do everything we are told to and most of us do what everyone else is doing. We take listings the same way, market the same way and follow up closed transactions the same way.
I have always preached to "Think Outside The Box" in everything we do. I love pay attention to what other industries are doing and see if I can apply what they do to my real estate profession.
- Professional Sports: Pro football is in full swing and approaching playoff time. What many of us don't see is coaches and their staff looking at what went right and what went wrong with the last game, even if they won. They study films of games for hours and they also study the opposition. They look for anything that will give them an advantage over the competition. Instead of just doing the same thing over and over with little results we too can look at what we have done the past year and what we can do to improve it. We can look at what our competition is doing that is working for them and try to come up with something better. I believe in the statement "If you aren't moving forward you are remaining stagnant or going backwards".
- Readers Digest: I love this magazine! The next time you pickup a readers digest look at the cover and all the "Bullets" they use to entice you and I to read their articles. I have written several blogs that talk about "Smart Advertising". It's so easy to get caught up in "Giving away the farm" in advertising with stunning postlet and vflyer listing ads but if we do this there is very little reason for anyone to contact us. Take a lesson from Readers Digest and start using catchy titles in your advertising. In the body of your advertising give people a reason to call you or to link to your website. If they don't like the home you are advertising at least you got the viewer to call you or to visit your site site and they may just find something else they like.
- Nordstrom's: This retail clothing store wrote the book on customer service. Visit a Nordstrom's store and it will be an experience you won't soon forget. Whether you purchase an $80 bottle of perfume or a $1,500 suite you will be treated with a tremendous amount of respect and attention. You will also receive follow up in the mail months and years after you visited the store. How many Realtors do you know of that don't necessarily treat every buyer the same way? I have had the philosophy for years that I want to make every real estate transaction one a buyer, seller or co-op Realtor will never forget. Do things buyers, sellers and co-op Realtors don't expect and watch your referral business start to swell!
In your travels look around you and observe what this or that company is doing to generate business and think about how you can apply it to your business and help it grow. You just may hit on an idea that can change your world and your bottom line.
Posted By: George Tallabas - Boise Idaho Real Estate Agent - Associate Broker
with RE/MAX Advantage, Canyon Counties #1 Brokerage in sales and listings
specializing in Boise Idaho Real Estate and Southwest Idaho Real Estate.
Native Idahoan and Boise Idaho Real Estate specialist serving Boise, Meridian Eagle, Nampa, Caldwell and the surrounding Treasure valley area of southwest Idaho. Specializing in residential, investment, land and commercial real estate. Search thousands of MLS listings at Boise Homes for sale and learn all about Idaho by visiting Search Idaho Homes