I don't know how many times I have heard that statement. We live in interesting times and I marvel at the creative minds that continue to create new ideas and new ways of marketing products or services. I have lost count of the number of new listing sites and marketing tools that have been created and continue to be created.
One thing I have always tried to do is to put everything into perspective and to always try to "think like a consumer" and think about what is important to them in the big picture. What will get their attention and what will encourage them to contact me?
When a new marketing idea or new piece of technology is created it never ceases to amaze me at the number of Realtors that embrace it as the latest tool that is going to change their lives!
I have written a few blogs about my concern of the "Latest and greatest" websites we can post our real estate listings on. Without naming them I can tell you that one of them was hailed as the websites of all websites for Realtors earlier this year via Active Rain blogs and is now non-existent. The real estate specific sites that are still in existence are not major players in the overall competitive marketplace.
Many of you know that I embrace Craig's List and Ebay. Think about it, why does Walmart do so well? It is a one stop shop and they hurt the competition everywhere they go. The same thing is true for Craig's List and Ebay. Superstar Ralph Roberts who has sold over 10,000 homes in his career loves Craig's List and Ebay and also has sold a lot of homes through MySpace and Backpage as well. Visitors visit these sites in record setting numbers. I have sold more homes through Craig's List and Ebay than I would bet any of you have ever sold through all the "other sites" combined. The reason for this is that hundreds of thousands of people shop these sites daily. Not only do you have a better chance of having someone look at your listings on these sites but when they link to your site from one of these mega sites Google pays attention and ranks your site higher. This is one of the strongest and cheapest SEO tools we will ever have at our fingertips.
When it comes to advertising there are certain rules that have been true for the past 50 years and have never changed. There are sites that offer us the opportunity to create stunning and beautiful real estate brochures and they are breathtaking for sure. Think about it, If you write a real estate ad in the newspaper and use multiple photos with a lot of spectacular text, what reason does a buyer have to call you unless they happen to want that specific home? In advertising this is called "Giving away the farm". When we give away the farm we have broken a valuable rule in advertising. If we give readers everything in an ad there is no reason for them to contact us. Giving people limited quality information that encourages them to visit our websites is the key. We need to WOW the visitors after they get to our websites, not before. Think about this the next time you create your next website ad. Just because there is a tool out there that creates stunning and beautiful real estate brochures does not mean it is the best tool. These brochures have a place and it is up to us to decide who to best use them and when they can hurt us more than help us.
"Caveat Emptor" (Buyer Beware) is something we have all heard in our real estate classes. Remember this when you hear about the "Latest and greatest" technology or marketing tool that is announced.
Native Idahoan and Boise Idaho Real Estate specialist serving Boise, Meridian Eagle, Nampa, Caldwell and the surrounding Treasure valley area of southwest Idaho. Specializing in residential, investment, land and commercial real estate. Search thousands of MLS listings at Boise Homes for sale and learn all about Idaho by visiting Search Idaho Homes