Idaho Real Estate >> ID Real Estate Specialist

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The Latest and Greatest Realtor Tool Hands Down!

I don't know how many times I have heard that statement.  We live in interesting times and I marvel at the creative minds that continue to create new ideas and new ways of marketing products or services. I have lost count of the number of new listing sites and marketing tools that have been created and continue to be created. 

One thing I have always tried to do is to put everything into perspective and to always try to "think like a consumer" and think about what is important to them in the big picture.  What will get their attention and what will encourage them to contact me?

When a new marketing idea or new piece of technology is created it never ceases to amaze me at the number of Realtors that embrace it as the latest tool that is going to change their lives!

I have written a few blogs about my concern of the "Latest and greatest" websites we can post our real estate listings on.  Without naming them I can tell you that one of them was hailed as the websites of all websites for Realtors earlier this year via Active Rain blogs and is now non-existent.  The real estate specific sites that are still in existence are not major players in the overall competitive marketplace. 

Many of you know that I embrace Craig's List and Ebay.   Think about it, why does Walmart do so well?  It is a one stop shop and they hurt the competition everywhere they go.  The same thing is true for Craig's List and Ebay. Superstar Ralph Roberts who has sold over 10,000 homes in his career loves Craig's List and Ebay and also has sold a lot of homes through MySpace and Backpage as well.  Visitors visit these sites in record setting numbers.  I have sold more homes through Craig's List and Ebay than I would bet any of you have ever sold through all the "other sites" combined.  The reason for this is that hundreds of thousands of people shop these sites daily.  Not only do you have a better chance of having someone look at your listings on these sites but when they link to your site from one of these mega sites Google pays attention and ranks your site higher. This is one of the strongest and cheapest SEO tools we will ever have at our fingertips.

When it comes to advertising there are certain rules that have been true for the past 50 years and have never changed. There are sites that offer us the opportunity to create stunning and beautiful real estate brochures and they are breathtaking for sure.  Think about it, If you write a real estate ad in the newspaper and use multiple photos with a lot of spectacular text, what reason does a buyer have to call you unless they happen to want that specific home?  In advertising this is called "Giving away the farm".  When we give away the farm we have broken a valuable rule in advertising. If we give readers everything in an ad there is no reason for them to contact us.  Giving people limited quality information that encourages them to visit our websites is the key.  We need to WOW the visitors after they get to our websites, not before.  Think about this the next time you create your next website ad.   Just because there is a tool out there that creates stunning and beautiful real estate brochures does not mean it is the best tool.  These brochures have a place and it is up to us to decide who to best use them and when they can hurt us more than help us.

"Caveat Emptor" (Buyer Beware) is something we have all heard in our real estate classes.  Remember this when you hear about the "Latest and greatest" technology or marketing tool that is announced.

Native Idahoan and Boise Idaho Real Estate specialist serving Boise, Meridian Eagle, Nampa, Caldwell and the surrounding Treasure valley area of southwest Idaho. Specializing in residential, investment, land and commercial real estate. Search thousands of MLS listings at Boise Homes for sale and learn all about Idaho by visiting Search Idaho Homes

Comment balloon 34 commentsGeorge Tallabas • October 11 2007 11:19AM

Comments

Good post and point well made.  I use Craig's list a lot.

Posted by 1 ~Judi & Don Barrett & Chassy Eastep - Integrity, BS Ed, Integrity Real Estate Services -IDABEL OK (Integrity Real Estate Services 118 SE AVE N, Idabel, OK 74745) over 11 years ago
Judi - Thank you and keep up the great work!
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 11 years ago
Craigs List is a powerful tool for many things. I have developed a lot of Business from it. Good info.
Posted by Jason Schweiger, Loan Originator / Branch Manager NFLP (Network Funding LP) over 11 years ago
Jason - Good for you...You have got it going on!
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 11 years ago
George, thanks for the share.....
Posted by Tino Muratore Illinois FHA-VA-First Time Home Buyer Specialist (Allied First Bank) over 11 years ago
Tino - You are welcome
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 11 years ago
I have family in Idaho Falls. I don't believe Craig's List is there yet!?
Posted by Jason Schweiger, Loan Originator / Branch Manager NFLP (Network Funding LP) over 11 years ago
Jason - Go to Craig's List and select "Idaho" and then "Eastern Idaho".  Many in your area are posting listings there.  Good luck to you.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 11 years ago

  George, I have read a number of your posts,.. as usual, this is another good one.. I will rate it 5

Mike Norvell Sr

Posted by Mike Norvell Sr, Norvell Consulting Group (Morris Williams Realty) over 11 years ago

 

George,

  another good post from you.   I've gotten plenty of these emails too wanting to sell another site..

having been around a little longer than last night,

cann't help but often have, an initial reaction of.... "Well, since I haven't heard of it....will any buyers know of the site either? .... as well as "it's likely new... unproven.... so spending money to try it... would be 'taking a flyer'- speculative!    not making  an investment in marketing with a proven track record!"

For where then are  tangible results  more likely to come....?

I wonder how many even try searching as a prospective buyer would- to even see how they might ever find that new "GREATEST WEBSITE EVER"  and why  would  their be any appeal for someone  to make a hit on it versus the other ones available?

And not saying- just like other new businesses or new item on a restaurant menu-  it's not worthwhile to sample..... 

..... but the new guy on the block... needs to offer some free samples to prove his value ... if he's really trying to build a sizable business.. away from what's already working..

Posted by blreast therealty4u (Beach and Luxury Realty, Inc.) over 11 years ago

Mike - Thank you so much and have a great day!

blreast therealty4u - Whoever you are remember the KISS formula.  This isn't rocket science. I stick with the sites that attract hundreds of thousands of visitors a day.  The rest of them do not get my attention.  Good luck to you.

Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 11 years ago
I've used craigslist a lot.  Not just for sales, but for rental properties too.  It definitely beats out the local newspaper in any market.  Craigslist is by far the easiest to use and navigate.  Hopefully, Craigslist does not get to the point where they start charging. 
Posted by Delete Me Now Please over 11 years ago

 

My delete button gets plenty of exercise too!

as like your KISS ing example - trying out toads might only lead to warts..

but those anxious & hopeful singles with time and extra money to burn.... will still likely want to go out on a limb by trying a few  new date sites  to see what might work out.  

Ah yes,  Blind Faith "Dates"  can be costly- but likely long remembered. 

Posted by blreast therealty4u (Beach and Luxury Realty, Inc.) over 11 years ago

Rob - I agree, Craig's List is an awesome site

blreast therealty4u - Are you looking for good real estate listing sites or date sites?  I can't help you with the latter...LOL

Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 11 years ago
George - I've been putting my ad on Craig's list for over a year not.  I'm not diligent about posting it weekly but it is there more often than not.  So far I have not gotten one single job from it.  It could be that they don't actually have a Craig's list for my area - I have to post in NYC and I don't go there so maybe that is it.  I am going to stick with it though, it's free and only takes a few seconds to repost. 
Posted by Maureen Maureen over 11 years ago

George:

According to our analytics package:  Craig's sent 18 refers to my site yesterday off our 2nd Ad attempt.  The average visitor stayed for 14:28.  3 Internet inquiries.  2 are working with other agents (they plan to let their agent know about the home).  1 showing off of it for this weekend for me.    

I can dig it.  Esp. when all it cost was a little time. 

Posted by Jessica Horton Jessica Horton Realty, Jessica Horton: I'm not #1... You Are! (Jessica Horton - Jessica Horton & Associates) over 11 years ago
George,  I agree Craigs list is vakuable.  We advertise in it regularly and I find it most productive for Open House ads.  All of our ad money is spent online = or ads appear in WashingtonPost.com, not the print version.
Posted by Karen Kruschka, - "My Experience Isn't Expensive - It's PRICELESS" (RE/MAX Executives) over 11 years ago
Maureen - Sue Argue had never used Craig's List before and I wrote an ad for her and she received a lead within 3 days!  It is all about how you write an ad my friend.  Let me know if I can help you in any way.  God Bless.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 11 years ago

Jessica - "Groovy" I can dig that! LOL

Karen - Good for you.  Keep up the great work!

Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 11 years ago
George --- Good article... I never thought about giving away too much in a brochure or online photos!  Thanks for the headsup..>!
Posted by Eva Armstrong, Environmental Visions (Environmental Visions) over 11 years ago
Eva - You are welcome. Simple advertising rules have never changed. I wish you well.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 11 years ago
George -thanks for the e-mail and the heads up on your post. I just posted on Craig's list, I did not do it religiously. I would like to get your opinion, especially, since I have an Open House coming up. 
Posted by Faina Sechzer, Real Estate Expert - Princeton, Montgomery ,Hopewell, NJ (Henderson-Sotheby's International Realty) over 11 years ago

Hi George - I've used Craigslist off and on for about a year or a little less, and other than rentals, I've not had much luck.  I'm going to have to take some lessons from somewhere to see how I can improve what I'm doing.

Thanks the reminder to give it another whirl.
Ann

Posted by Ann Cummings, Portsmouth NH Real Estate Preferrable Agent (RE/MAX Shoreline - NH and Maine) over 11 years ago
George, great post.  We have been consistently using Craigslist but Ebay is a new market.  I will need to figure that one out.
Posted by Marchel Peterson, Spring TX Real Estate E-Pro (Results Realty) over 11 years ago

Faina - Thanks and keep at it my friend

Ann - Keep at it dear and keep reposting your ads regularly

Marchel - I will contact you when I talk to my seller who posted my listing on Ebay

Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 11 years ago

George -  I will definitely check out Craig's List. If it works for you, I am sure it will work for me. Thanks for sharing.

 

Posted by Chuck Dellorto, "Talk To Chuck" (Coldwell Banker - Serving INDIANA & ILLINOIS) over 11 years ago

Craig's list is a great place to hang out. Once you get your basic templates built for craigs list it's pretty upkeep. Great post as usual my friend.  Being consistent and returning will be key for CL.

 

Posted by Anonymous over 11 years ago
George, I've advertised particular listings on Craigslist with some success, but would be interested to learn about your success on the site.  Are you using it just for listing advertisement or other personal promotion and what about your ads is really drawing the crowds?
Posted by Brian Block, Northern Virginia & D.C. Real Estate (RE/MAX Allegiance, Managing Broker/Branch Vice President) over 11 years ago

I also love Craigslist and behind Active Rain it is a really close second to where I get most of my business. You are right, leave things out, make them want to call. Or give them a call to action. "Call now and get X"  If you make them want something, a price, # of rooms a free report, they will call and you have yourself a new prospect!

Posted by Respect Realty LLC, Brokers - Oregon / SW Washington Real Estate (Respect Realty LLC) over 11 years ago

Chuck - Good luck to you my friend

Brian - I advertise listings and I also create creative ads advertising number of listings in certain price ranges and use titles that create a sense of urgency.  Think outside the box my friend.

Todd -  Right on and keep up the great work!

Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 11 years ago
George, Interesting post.  I used to work in the real estate magazine advertising business and you are right about 'not giving away the farm' on your ads in order to generate calls.  However I don't think this concept applies to internet advertising.  Online, home searchers want total transparency.  One of the things that makes this medium different that print is that they buyers have SO MANY choices.  So if they are on your site and you are not disclosing a crucial piece of information, they will simply leave your site and go somewhere that does.  So you miss out on the lead opportunity altogether.  Just my two cent.  Great title by the way- made me click!
Posted by Sara Bonert, Real Estate Internet Marketing (Zillow) over 11 years ago

Hi George,

I just finished reading your blog about the latest and greatest realtor tool. I agree with you that there often is much unnecessary hype about this website or that website. If you look at most of the consumer oriented websites out there (Zillow, Terabitz, etc), I believe that they end up hurting real estate professionals like you and me.

I invite you to take a look at a site that I am a part of. It is www.amreds.com. We don't claim to be the greatest tool ever but I think the site will actually help out agents.

Thanks and keep on blogging.

Johnny Park

Posted by Anonymous over 11 years ago
George another excellent post!  You talked about my pet peeve "Giving away the farm!"  You are absolutely correct.  In regards to the Internet...if you are a buyers broker...and have addresses price and maps to the homes...why would they need you?
Posted by Jim Crawford, Jim Crawford Atlanta Best Listing Agents & REALTOR (Crye-Leike REALTORS®) over 11 years ago

Sara - Thank you and all I can tell you is that this system is working fo rme hands down!

Johnny - Thank you and I will check it out

Jim - Very true my friend and it is great hearing from you

Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) over 11 years ago

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