Everyone that knows me knows that I am a big fan of Craig's List for advertising real estate and know that I have been blessed with good business generated from this great site.
The reason I have been so successful is because I have written "Creative Ads" that cause the visitor to want to visit my website Search Idaho Homes. I do this by giving limited information and encouraging them to click to my website which is linked to every Craig's List ad.
In an attempt to "Think Outside the Box" I created a new ad today with a new twist. I calculated how many resicential listings where priced under under $150,000 in my market area. I decided to create an ad that had mentioned this inventory plus the low interest rates we currently have and only one photo of one listing was included to get the viewers interest. Visitors must go to my website which again is linked on every ad I write and visit my website.
These kind of ads are powerful because they cause the visitor to link to your website and look at other listings we have. If they really like our sites, they will come back and visit again. If we use Postlet or Vflyer to create one awesome ad with numerous photos and information we don't give the visitor any incentive to visit our sites. In addition we have to hope the visitor is interested in that one home we are advertising.
The Craig's List ad I created today attracts the visitor with an attention getting title and they must go to my website to see the photos and virtual tours. Here is the title I used and a link to my new ad.
Best buys under $150,000 in Canyon County

Hi George - How do you link your website on Craigslist? I advertise on there also and have had a few calls here and there. It sounds like you are able to take it to the next level.
Great idea!
I have found Craigs list to be good for the mortgage business also, this was the result of another rainer suggesting it to me.
Sean Allen
Joy - Copy and paste this where you want your website to appear:
<a href="http://www.SearchIdahoHomes.com">Search Idaho Homes</a>
Insert your website in the first and second section and leave everything else alone. The first section is your URL as it appears in the address bar and the second section is how you want your website to appear on Craig's List. This was courtesy of my friend Sue Argue.
Good luck to you!
Sean - They sky is the limit. We just need to open our minds!
Vicki - Thanks my friend.
Vicki - You are very welcome
Renee - That is why you and I are in the 5% of the 95/5 rule! While many Realtors across the country are complaining about how bad the market is, you and I are creating our market! Way to go girl!
Hi, George! I thought we weren't allowed to put links in our Craigslist ads, but if you say it's ok then it must be. :)
Thanks for the HTML code--and thank you for sharing!
Yolanda, someone on Active Rain previously posted that you can't link to your website, but later changed it after a few of us questioned him - you can link if it takes the view to more information on the property advertised. You just can't make a post that is just advertising your website.
George ... Great Idea! I've put a link on my website in my CraigsList ads so they can check out other properties, but a tease sounds like a sure way to get them to go to the website.
George - I have been using ads similar to this for a while now and it has helped my site traffic greatly. My retension rate of visitors who sign up for the MLS search with these postings is around 10%. My only caution is that craigslist gets funny about linking outside the site sometimes but that all depends on the market.
Good luck.
Your method looks like not only maybe a good way to add traffic to website, but also much more likely to result in a call !!!
yes Creative...
our office likes Craigslist too... but trying to follow something similar to you might even improve that!
Thanks for the steps you mentioned earlier to get the link in the Craigslist post! I will be working on this over the weekend!
All the best ~ Joy
George,
How could you go wrong? This is excellent--I've already forwarded it to my assistant for her input.
This is great! I'm going to try it too because I haven't gotten much response from Craigslist's ads before...I was also using Postlets and other ads with full pics and details! Thanks for the post :)
I have Bookmarked several of your previous blogs because they contain excellent information.....and you continually come up with more! Do you have trouble sleeping with that creative mind of yours constantly whirring? Thanks for sharing yet another valuable tip!
Hi George, In Illinois, we recently got this notice:
****Listed property information - Conveyed by any means MUST have the listing company name as it has been registered with IDFPR, the licensee name, the city of geographic area in which the property being advertised or marketed is located and the jurisdiction in which the licensee holds a license. This includes posting on Craigs List, YouTube, your own web page, email or any form of print or electronic means. Penalties go up to $20,000 per offense.****
I had to change some of my ads to make sure they contained all of this information. Everyone should check to make sure their ads are in compliance with whatever rules they have in their area. As you can see, in Illinois it would be a hefty fine! Have a great day!
Hi George - I've used Craigslist in the past without much success except on rentals. I just recently put an ad up there using vflyer and had some great success with it. And here I thought I was finally getting with program in using something creative like vflyer.....now to go back to what I did in the beginning, albeit with some George Tallabas FLAIR!!! I'm going to give it a whirl today!! Thanks for the tips.
Ann
George,
Thanks for sharing what works. Best Practices are the things I love to hear because they work! I'll have to try this with some of my stale listings to see if I can create some sort of buzz. Thanks again!
George,
You're going to generate a lot of traffic at your website this way. I can also see why you didn't post the picture of the listing w/the RV parking...Ha!
As I crawl towards being a full time stager, and as I crawl toward launching my website, I find inspiration and excitement in your messages, George. Thanks again for great content, logical thought, and good writing!
Cheers! from DC...
Jaynee
George,
I love this idea! I will have to put a twist of my own for home staging. Thanks for gettng the wheels turning!
Great post and comments! What a great community we have here. I own an advertising agency in Eugene, OR and we've been preaching Craigslist to our clients for years. We've come up with a slight variation to your concept of the teaser George. It's sort of a trade secret, but if any of you would like to discuss further I'd be happy to share. Keep up the great work all!
Robert Anderson
On The Air Productions
541-683-2100 office
541-953-8508 cell
Darrel - You are very welcome
David - Good luck to you and go for it!
David - Good for you and I hope you your response will sky rocket!
Michele - Good luck to you and let me know if you have any questions I can help you with.
Great Tip George. Hey I am sure you are probably very busy, but if you ever get a moment I'd like to take you to lunch some time and pick your brain. I have a lot to learn and it seems like you really have things going well for you!
Steve - You are welcome
Nick - Call me next week and see what we can schedule
Troy - Thanks for the comliment my friend. Have a great day.
HI George,
This sounds like a great way to get them to your website, I love vflyer but what you are doing here makes more sense.Thanks for sharing your wonderful ideas! :)
Well, I advertise regularly on craigslist. Traffic has slowed considerably. However I know my ads are being read due to comments I get at open houses. If I am hosting one, even if for another realtor, and they see my name they will comment.. oh I see your ads all of the time on craigslist!
I agree to spruce up your title and attract attention will certainly help you stand out from the rest....hmmm...back to the drawing board to see what I can do differently.
Everyone seems very excited about this idea. To me it is old school. The old rules were don't give the public all the info they want and they will contact you (or your website) for more info. Now that we are in the information age is this type of marketing an obvious ploy to our clients? Will they go elsewhere to get complete info everytime?
Terry - Thanks and good luck to you
Cris - Keep up the great work
Meredith - All I can tell you is that this system is selling home for me!
Kevin & Monica - You are welcome and good luck to you
Malika - You are very welcome!
We've been using Craigslist in a similar manner and it's a great resource for driving prospects to our website (this is one of our current ads: http://baltimore.craigslist.org/rfs/420184730.html). In addition, we require prospects to sign our guestbook in order for them to view information about the properties. This has allowed us to follow up with those who are serious enough to leave their proper contact information with us. I'm a big advocate of Craigslist.
Max - Good for you...I love people that think oustide the box!
Matt - Thanks for sharing and keep up the great work!
Nancy - You are very welcome and thank you for your comment
Lisa - Congratulations on your success with Craigs List and I hope this idea will take you to the next level as well!
This is a great idea. I had heard about Craig's List, but didn't really think anyone in my town used it. I think I am wrong... I had a quick look and it is set up for my city, has private homes listed and not one Realtor has used it! I guess I'll have to be the first....
Does anyone also list on www.kijiji.com? I notice that I get lots of referrals to my website from this site (due to my google ads). Obviously people are looking for housing on this site for housing as well.
I've just posted on www.kijiji.com and it doesn't allow for hyperlinks as far as I can tell. In my market it definitely doesn't have the same exposure as craigslist does. If anyone knows how to put a hyperlink on kijiji.com let me know:-)
Uta- I think you'll find you're able to do a bit more with your craigslist post and there's nothing like being the first!!
Perfect timing. I worked on posting our Listings and Rentals on Craigslist this afternoon. Your blog and others comments were full of suggestions and ideas that we can implement for the future and fine tune our existing ads placed today. Great information for those of us just starting to advertise on Craigslist.
Thanks!
Dawn Porter, Team Loni Marketing Assistant
Great blog and info on real estate listings on Craig's List.
Here's a great article on buying and selling cars on Craig's List:
<A HREF="http://www.mdwholesale.com/Craigs_List_FSBO.html">Great tips on buying and selling cars and avoiding scams on Craig's List from MDWholesale.com</A>
Barry W.
Here's the link again:
http://www.mdwholesale.com/Craigs_List_FSBO.html
Barry W.
Hi George,
I do the same thing. I give some information about the house I'm advertising and send them to my website for photos and more info.
I also include a link to another website that I have that signs them up for my property search service. Great for capturing buyer leads.
Mike
The Creative Agent Club - Creative Promotional and Marketing Ideas for Real Estate Agents
Craig - Good luck to you and thank you for stopping by
Good idea, I like craigslist 2, many ways to get folks to find you and find your markting.
Take care!
RJH
Robert - Thanks and keep it up
David - You are welcome and I am a huge fan as well
I saved this waiting for my next listing which I got this week and I'm trying this out.
http://maine.craigslist.org/rfs/502271645.html
I too have been busting my butt to make the ads from vFlyer look "perfect" with very little response. craigslist seems to work better for renting than buying, particularly mid to high priced homes in Maine, where it is relatively new. I don't have my own web site yet, but I have linked to the listing on my company's very popular web site. Thanks again for the tip, George!
Candace & Cheryl - Craig's List posts are only good for 45 days and then Craig's List deletes them. I will try to write a new ad (I write them all the time) and repost it on here tomorrow. The ads I have written have been very powerful and not only bring in leads but bring traffic to your site which is a great SEO tool.
George,
I've used Craiglist and others.... to prospect
as a results, i got 2 leads, not bad for 100 emails :(
but least not last, 1 had a credit of a life-sentence in hell, the second with a worst credit wanted to buy with no money at all.....
smile, life is beatifull.......
George,
There is a program ($400 I believe) that will keep posting your ads continually. Seems to work very well.
Jim - Good for you
Allison - I would love to see what kind of ads you are using on Craig's List
Tom - Thanks for sharing. I will check it out
Marvin - Thank you very much and good luck to you