Yesterday I wrote a blog titled Loan Approval letter means a done deal right? Wrong! regarding my frustration over mortgage lenders that are issuing approval letters that don't mean anything. I have had 3 sales fall in the past 60 days due to this practice.
Today I read that Two out of three adults believe mortgage pitches are either only slightly credible or not credible at all.
The article went on to say that more than one in five adults, 22 percent, are convinced mortgage advertising and marketing is not credible at all and that could be putting the idustry's reputation at stake, according to a recent poll.
My point is not to degrade the mortgage industry. I know there are good and bad in every profession and this is certainly true in our chosen profession of real estate.
Consumers place their trust in us and believe that we can help them. This is whey they hire us. When a home inspection, mortgage loan, or something else in the transaction goes sour it reflects on us. We are the only contact the consumer has with their transaction.
I hope all mortgage professionals, Realtors and other professionals will never forget that the sale or purchase of a home is the biggest investment the typical consumer will ever make. I used to be that a hand shake had value. I hope we can put value back into written contracts and loan approval letters and start believing we can place trust again in the hands of those we work with.
Native Idahoan and Boise Idaho Real Estate specialist serving Boise, Meridian Eagle, Nampa, Caldwell and the surrounding Treasure valley area of southwest Idaho. Specializing in residential, investment, land and commercial real estate. Search thousands of MLS listings at Boise Homes for sale and learn all about Idaho by visiting Search Idaho Homes