Idaho Real Estate >> ID Real Estate Specialist


The Power of A Phone Call

Many of you know that I am a big fan of phone calls.  I make A LOT of phone calls and hand out a lot of business cards Is there marketing 101 overkill? This lady seems to think so I make a lot of calls to current and past clients and my sphere of influence.  I do not send out post cards or newsletters.  If you believe in those fine, I just have never felt comfortable sending out canned post cards and newsletters. 

I had a reaffirmation of my phone calls recently.  A sold some land for past clients and have always called them at least every 2-3 months after closing.  The husband has cancer that is in remission and the wife is a wonderful woman any are both as real and humble as can me.

Around the first of February of 2007 I called them again just to see how they were both doing.  The husband picked up the phone and said "I just told my wife I bet it is George calling".   He became very emotional and told me he could not believe I called them so regular and it meant a lot to both of them that I cared enough to call them even though the land I sold for them had closed 3 years prior.

The husband went on to say that even though their daughter-in-law had become a Realtor a year earlier they would continue to send every referral to me.  I told them "thank you but I don't expect that and that is not why I call you".  He responded by saying "I know you didn't call for referrals George but my wife and I have decided long ago that your caring attitude towards us is the reason you will get all of our referrals".

It wasn't two weeks after that phone call that some buyers called me and told me they were referred to me by this past seller and his wife.  These new buyers said I came highly recommended and were told not to work with anyone else.

This is the 5th referral I have received from these past sellers since we closed the sale of their land.  I will continue to hand out business cards and make all the calls I usually do.

I truly believe people want to know we care and what better way than to pickup the phone and tell them? Call someone today, It just may make their day.

Native Idahoan and Boise Idaho Real Estate specialist serving Boise, Meridian Eagle, Nampa, Caldwell and the surrounding Treasure valley area of southwest Idaho. Specializing in residential, investment, land and commercial real estate. Search thousands of MLS listings at Boise Homes for sale and learn all about Idaho by visiting Search Idaho Homes

Comment balloon 37 commentsGeorge Tallabas • June 26 2007 02:24PM


I agree with the phone. I make the call even on the bad news. I can deal with the facts when I know about them and I want to know, so I believe my clients want to know the good and bad. The phone works for me also.
Posted by Susan Trombley, Broker/Realtor, Raleigh, Cary, Wake Forest, Youngs (Trombley Real Estate) almost 12 years ago
Great story George. I love hearing how follow up and quality service really works. 
Posted by Monika McGillicuddy, NH Real Estate Broker (Prudential Verani Realty) almost 12 years ago

That is a great idea. I have written down the birthday of the people that I have closed deals with. I go thru them at the beginning of the month and try to call each customer and wish them a Happy Birthday. I do a quarterly letter to all of my customers to give them useful tips.

Touch your customers with a phone call or a letter. You will be amazed at the response you will get.

Posted by SHAUN WREN (LICENSE IS NOT PLACED) almost 12 years ago
George, I am with you on the phone calls.  I think there is nothing as nice as keeping in touch with clients who seem to have a genuine interest in doing so.  It has lead to a lot of referrals-- and we enjoy catching up on what is happening to them and to their families.  I think it is that extra touch that others (computers and discount brokers) can't give.   I got the word passion -- and keeping in touch with clients current and past is my passion.
Posted by Joan Whitebook, Consumer Focused Real Estate Services (BHG The Masiello Group) almost 12 years ago
Hooorrraaahhh for you!!!  You have earned "their trust and confidence" in your field....especially when YOU rank higher than their own daughter!!  YOU GO MAN!!!  Congrats and pat yourself on the back as you call them again to say THANK YOU for the 5th referral!!!  I love this story and look forward to more!!!
Posted by Susie Roscoe, Real Estate Specialist | Brandon, FL (Signature Realty Associates) almost 12 years ago
George - Thanks for sharing this.  I have wondered how past clients are doing but I never follow through and call them.  I may follow your lead.  
Posted by Maureen Maureen almost 12 years ago
Great to hear, very uplifting.  I too agree with the power of a simple call.  Whether you do while on the road or set aside a few minutes during the day.  The simple gesture of checking in on your past clients will take you far not only in this business but in life.
Posted by Joe Zapata, Your Burbank Real Estate Expert (Keller Williams Realty Media World) almost 12 years ago
Good job!  You never know who is going to be your biggest business contributor so you have to treat everyone as if there are the one.
Posted by Rey Gallegos, FHA, VA, Home Loans Las Vegas, NV (Supreme Lending (NMLS ID #2129)) almost 12 years ago


You are so right! I love making phone calls it shows you truly care about them. Post cards are for lead generation to new farm area's, but once you have the contact phone calls work the best.

I am in this business over 20 years and have always made sure I call.

Posted by Gary J. Rocks (Juba Team Realty) almost 12 years ago


I have tried the phone call in the past and is great when you reach someone. I deal a lot with first time buyers and usually both husband and wife work and I wind up getting an answering machine whatever time I call.  Question: do you leave a message on the machine or do you hang up and try another time?




Posted by James Lockard, Realtor, Allendale, NJ (RE/MAX Properties - Saddle River) almost 12 years ago

George, what a nice post. I'm not great with phone calls after the transaction but keep in touch in other ways. After hearing your story, I think it has great merit. Thank you for sharing

Glitter Graphics

Posted by Mesa, Arizona Real Estate Mesa Arizona Realtor, AzLadyInRed (Homes Arizona Real Estate LLC) almost 12 years ago
People just like to be cared about.  That is the secret.  You care George and it shows...and it pays off.  Good job!
Posted by Chris Griffith, Bonita Springs Listing Agent (Downing-Frye Realty, Bonita Springs, FL) almost 12 years ago
great post! calls are inexpensive and highly effective and much more personal!
Posted by John Barry Seattle Washington Home Loans ( Home Loans) almost 12 years ago
George, I'm in a different profession but I always check up on my clients--and they are grateful that I've taken the time to do that.  People DO want to know you care---a terrific post, thank you!
Posted by Laura Cerrano, Certified Feng Shui Expert, Speaker & Researcher (Feng Shui Manhattan Long Island) almost 12 years ago

George, I couldn't agree more. I use to spend money on those postcards and newsletters but when you think about it logically, you need to focus on your past clients. They are the ones that know you and there is nothing better than a past client's referral. Sounds like our business is quite similar.

Posted by Gena Riede, Real Estate Broker - Sacramento CA Real Estate (916) 417-2699 (Riede Real Estate, Lic. 01310792) almost 12 years ago


This is such a great idea. Cyndee and I will definitely take your advice and start calling our list of contacts regularly.


Posted by Jack Haydon, Clearwater Beach Condos - Real Estate Homes for Sale (Charles Rutenberg Realty) almost 12 years ago

Susan - Thank you for stopping by

Monika - Very true my friend

Shaun - Good work my friend

Joan - Thanks for your support

Susie - Thanks for cheering me on!

Maureen - Feel free to follow my lead my dear friend

Joe - Yes, a phone call is very powerful

Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) almost 12 years ago

Rey - Thank you and very true

Gary - Keep the calls coming my friend

James - I will leave a message if no one answers and will always call back another time

Teri - You are very welcome and good luck to you

Chris - I do care and "Thanks"

John - They are inexpensive but pay big dividends

Carole - Calls work in any profession and in our personal lives my friend

Gena - I will take calls over postcards any day my friend

Jack - Thank you and give my best to Cyndee

Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) almost 12 years ago
George - I'm sure your sincerity is apparent to your clients; obviously they appreciate you! Keeping in touch is important to long term relationships.
Posted by Paula Henry, Realtor - Indianapolis Real Estate - 317-605-4174 (Home to Indy Team @ HomeSmart Realty Group) almost 12 years ago
George - You are right ... nothing like a call.  I started doing some hand written cards every week but I don't think its as effective as the call.   I have to learn to just make the time and do it.   Thanks for sharing.. and caring!!
Posted by Desiree Daniels (RE/MAX Tri County) almost 12 years ago

Paula - Thank you so much my friend....have a wonderful day

Desiree - You are very welcome....good luck to you

Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) almost 12 years ago


I do both..I make a lot of follow up calls. I also send out newsletters and greeting cards on the major holidays...but that is about it. I do the newsletters because it has and still is a successful part of my business.Rock on George!

The Real Deal

Posted by Neal Bloom, Realtor CRS-Weston FL Real Estate (eXp Realty) almost 12 years ago
Neal...thank you my friend and I wish you well.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) almost 12 years ago
Great post George!  I agree with you on the power of follow up, I just got my first referral through a follow up call!
Posted by Ana Connell, Burbank Real Estate Agent (G & C Properties) almost 12 years ago
I agree totatlly.  I have found out the more you stay in touch the more referrals you get from those past clients.  You want your past clients to think of you when someone mentions real estate and I firmly believe it works. 
Posted by Bradley Cohen, ABR,GRI (Keller Williams Concord/Kannapolis Market Center) almost 12 years ago

Ana - Congratulations my friend. I hope all is well

Bradley - Thank you and take care

Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) almost 12 years ago

Great story and follow-up taken to the next level!

David N. Slavin  


Posted by David Slavin, CDPE, ABR, SRES Keller Williams Premier (Keller Williams Premier) almost 12 years ago
I am sure that your sincere interest in your clients and other you work with brings a lot more than referrals in to your life. We all need to have those kinds of meaningful connections in this fast-paced disconnected world we live. Rhonda
Posted by Rhonda Hay Rawlins (Glastonbury Home Staging) almost 12 years ago
Thanks for sharing.  Now I just have to follow the advice...
Posted by ... ... (...) almost 12 years ago

David - Thanks and have a great weekend

Rhonda - Thank you so much...I appreciate your kind comments

Todd - You are very welcome

Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) almost 12 years ago
You are so right George.  You've taught me a lot.  Beyond that, the best way to network is to get to know the other members! 
Posted by Tracy Santrock, Raleigh - Cary Realtor/Broker In Charge (Fonville Morisey/Santrock Realty Group, Inc. ) almost 12 years ago
Tracy, thank you very much my friend.  I hope your weekend is going well.
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) almost 12 years ago
George- You are a very nice man who cares about his clients as people.. no numbers for you.... and that says it all.
Posted by Kaye Thomas, e-PRO, Manhattan Beach CA (Real Estate West) almost 12 years ago
That is a great example of how important person contacts with your clients are.
Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) almost 12 years ago

Kaye - Thank you very much

Randy - Thanks my friend, I hope all is well.

Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) almost 12 years ago


George, you rock. 

Posted by Sue Argue, NH Home Stager (Staged First Impressions) almost 12 years ago
Sue - Thanks, I need that
Posted by George Tallabas, Idaho Real Estate (RE/MAX Advantage) almost 12 years ago